This day in H-D HISTORY

Experience 100-plus years of the Harley-Davidson story, day by day.

 

FEBRUARY 28, 1927

 

While limited, special-order finishes were available as early as 1926, they were not widely publicized. It wasn’t until the 1928 model line that the range of “standard optional” colors expanded beyond shades of gray and olive green (sometimes known as “military drab”). New motorcycles could be found in coach green, azure blue, police blue or maroon, available for a $3 surcharge. Other and less rare stock motorcycles came in two-color contrasting finishes, such as dark blue fenders and gas tank with a cream tank panel. Color options became increasingly popular in this era, especially during the Great Depression, as it was simple and inexpensive way to individualize one’s motorcycle.

HD Special Colors

Harley-Davidson announces production of motorcycles in special colors for the first time.

 

 

 

FEBRUARY 27, 1981

 

In February 1981, a group of Harley-Davidson senior executives, led by Vaughn Beals, signed a letter of intent to purchase Harley-Davidson from AMF. On February 27, AMF announced the sale to the public.  AMF had originally purchased Harley-Davidson in 1969.The deal was brought about in order to save Harley-Davidson from liquidation. In late 1980, there was talk of AMF selling the company  again. In order to prevent this, thirteen Harley-Davidson executives came together and invested the money to purchase the company back from AMF. This resulted in the sale of the company on June 16, 1981 back to Harley-Davidson investors with the slogan, “The Eagle Soars Alone.”

HD Senior Executives

AMF announces its intent to sell the Harley-Davidson Motor Company to a group of Harley-Davidson senior executives.

 

 

 

FEBRUARY 18, 1963

 

Willie G. Davidson is probably the most recognizable face of Harley-Davidson. He joined the company on February 18, 1963 with a background in industrial design. At the time, the company had no formal styling department. When he was hired the department consisted of two men, Willie G. and a model maker. Influenced by the growing custom movement, Willie G. and the styling department began experimenting. This resulted in the creation of several iconic motorcycles including the 1971 FX1200 Super Glide, the 1977 Café Racer, and the V-Rod, to name a few. In 1970, Willie G. was named Design Director and later Vice-President of Styling. After nearly fifty years with the company, Willie G. retired in April 2012.

Willie G. Davidson

Willie G. Davidson accepted a job offer from the Harley-Davidson styling department with the words, “I’ll bring my crayons and be right down.”

 

 

 

FEBRUARY 15, 1920

 

During the week of February 15th, several experimental trials were held at Daytona Beach, Florida.  Fred Ludlow set the record for an eight-valve on February 13th with a speed of 102.87 mph.  Red Parkhurst broke that record on the 15th with a speed of 103.39 mph.  In addition to breaking Ludlow’s record, Parkhurst also set world records for the one, two, and five mile runs.  On the same day, Ludlow set another record in a four-valve Harley-Davidson by covering five miles in 3 minutes, 56 seconds at a rate of 76 mph.  On February 17th, Parkhurst established four new sidecar records with a speed of over 84 mph in an eight-valve Harley-Davidson “Bullet” sidecar.  The image shows Parkhurst and Ludlow in the “Bullet” sidecar.

Lesley Parkhurst and Fred Ludlow

Leslie “Red” Parkhurst rode an eight-valve Harley-Davidson motorcycle over one km at 103.39 mph and broke the record set two days prior by Fred Ludlow.

 

 

 

FEBRUARY 12, 1961

 

Harley-Davidson riders won top honors in all four classes at the Michigan State Championship Ice Races held on Fenton Lake near Flint, Michigan. The event had a record number of entrants, 276, despite the winter temperatures. Bert Cummings, a Harley-Davidson dealer from Flint, won the lightweight sidecar class on a Harley-Davidson Sprint model, with Ed Keating as his passenger. Bart Markel later used that same Sprint; sidecar removed, and won the lightweight solo event. Cummings and partner Keating also won the heavyweight sidecar class and Bart Markel finished out the day taking the win in the heavyweight solo class. The image shows Cummings and Keating jockeying for their first place win in the lightweight sidecar race.

Michigan State Championship Ice Races

Harley-Davidson riders sweep the Michigan Ice Race Championships.

 

 

 

FEBRUARY 7, 1942

 

Walter Davidson passed away February 7, 1942. At the time of his death he was president of the Harley-Davidson company. He had a high business standard and was affiliated with the manufacturing and selling of Harley-Davidsons for forty years.  During his career, he also served as a director for the Milwaukee Gas Light Company and a trustee for the Northwestern Mutual Life Insurance Company. In addition to his skills as a businessman, he was an enthusiastic rider and rode Harley-Davidson motorcycles competitively for several years. In 1908 he was awarded a diamond medal from the Federation of American Motorcyclists for his score in an endurance run. His achievements as a competitive rider brought national recognition to Harley-Davidson motorcycles.

HD founder Walter Davidson

Harley-Davidson founder Walter Davidson passed away.

 

 

 

FEBRUARY 2, 1958

 

Early that morning, on the recently opened Riverside International Raceway in Southern California, Leonard got off to a fast start in the straightaway time trials with a speed of 117.4 mph. Later in the day he took the 100 mile feature, dubbed the Pacific Coast Championship, beating his next closest competitor, Bobby Sir Kegian, by a full 41 seconds. The Riverside International Raceway was a massive course at 3.3 miles long with 8 turns and a mile straightaway. Leonard’s performance didn’t upset as he averaged an impressive 81 mph in the 100 mile race. The image shows the racers rounding one of the course’s 8 corners.

Riverside International Raceway, South California

Joe Leonard sped his way to a 100 mile race victory at Riverside International Raceway.

 

 

 

FEBRUARY 1, 1923

 

The grand opening, held on February 1, 1923, was a great success with many people stopping by to show the boys their support. The boys had even convinced their brother in law, Fred Gilmore, to leave his job on the East Coast to join them in their business venture. Of the three brothers, Finnigan, was probably the best known as he had previously worked for a number of years with renowned H-D Dealer Dudley Perkins in San Francisco. He also competed in hill climb events and played motorcycle polo.

The image shows George standing at the left, Finnigan atop the motorcycle he uses to play motorcycle polo, and Fred on the right.

The Speer brothers

The Speer brothers; George, Finnigan, and Pat, held the grand opening of their Harley-Davidson Dealership, The Speer Cycle Company, in San Bernardino, California.