Running along the east side of the second floor, you'll find five interconnected galleries designed to bring the first five decades of Harley-Davidson's rich and illustrious history to life.
Our story opens in the south-most gallery with the motorcycle that is often referred to as "Serial Number One." Dating back to the first years of the company, this is the oldest known Harley-Davidson® motorcycle in existence. Winding your way north through the galleries, the stories of the people, products, culture and history that made the Harley-Davidson Motor Company what it is today continue to unfold.
Highlighted stories include the launching of a global, independently-owned dealer network; the Motor Company's contribution to America's efforts in two world wars; the emergence of color and style in the mid-20s; and the not-to-be-ignored Knucklehead motorcycle that helped define the styling you know today.
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Commercial vehicles like these Servi-Cars were popular with car dealerships and delivery services.
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The preeminence of color and style in the mid-1930s, as well as the creation of the influential Knucklehead motorcycle can be seen in this gallery.
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This gallery shares the story of launching a global, independently owned dealer network.
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The men behind the machines. Portraits of the four founding fathers [Above: Left to Right] Arthur Davidson, William S. Harley, Walter Davidson, and William A. Davidson.
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The Serial Number One motorcycle is the oldest vehicle in the Harley-Davidson Archives collection.
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Beanie cap advertising a bicycle retailer
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In this gallery visitors can learn about the Motor Company's contribution to America's efforts in both the First and Second World Wars.
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During the Great Depression, Harley-Davidson had little money to develop new motorcycles, and relied on styling and paint schemes to give existing models a fresh, new look.
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