Within the frosted-glass walls of this gallery lie the testaments to Harley-Davidson's neverending drive towards uncompromising quality and design.
From a hand-written design notebook dating back to the 1940s, to the original clay styling prototype of the 2002 V-Rod® motorcycle, you can trace Harley-Davidson's design influence. This exhibit covers the early Engineering Departments as well as the first Styling Department formed in 1963 – all the way to today's Willie G. Davidson Product Development Center.
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The Design lab presents both engineering and artistic sides of Harley-Davidson. Seen here are preliminary tank-art sketches.
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Many parts of the motorcycle, like the fairing lowers, go through several iterations before the concept is finalized.
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Production and pre-production electronic parts developed as part of Project Rushmore.
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A vehicle’s electrical system is a complex web of sensors, regulators and connectors.
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The new Twin Cooled engine uses a combination of air and precision water-cooling.
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Learn about the product development process – including engineering, styling, and testing – in the Design Lab.