Entrance to the Design Lab on the Museum’s lower level.

Exhibits

DESIGN LAB

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Within the frosted-glass walls of this gallery lie the testaments to Harley-Davidson's neverending drive towards uncompromising quality and design.

From a hand-written design notebook dating back to the 1940s, to the original clay styling prototype of the 2002 V-Rod® motorcycle, you can trace Harley-Davidson's design influence. This exhibit covers the early Engineering Departments as well as the first Styling Department formed in 1963 – all the way to today's Willie G. Davidson Product Development Center.

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EXHIBIT GALLERY

The Design lab presents both engineering and artistic sides of Harley-Davidson. Seen here are preliminary tank-art sketches.
Many parts of the motorcycle, like the fairing lowers, go through several iterations before the concept is finalized.
Production and pre-production electronic parts developed as part of Project Rushmore.
A vehicle’s electrical system is a complex web of sensors, regulators and connectors.
The new Twin Cooled engine uses a combination of air and precision water-cooling.
Learn about the product development process – including engineering, styling, and testing – in the Design Lab.

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The Design lab presents both engineering and artistic sides of Harley-Davidson. Seen here are preliminary tank-art sketches.

1 of 8

Many parts of the motorcycle, like the fairing lowers, go through several iterations before the concept is finalized.

1 of 8

Production and pre-production electronic parts developed as part of Project Rushmore.

1 of 8

A vehicle’s electrical system is a complex web of sensors, regulators and connectors.

1 of 8

The new Twin Cooled engine uses a combination of air and precision water-cooling.

1 of 8

Learn about the product development process – including engineering, styling, and testing – in the Design Lab.

1 of 8

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