Bike Night at Motor


H-D Museum Bike Night

powered by Budweiser® and Bulleit® Bourbon

H-D Museum Motorcycle Plaza
Thursdays, May 9 - September 26
5 - 9 p.m.

Budweiser and Bulleit Bourbon

Powered by Budweiser® King of Beers and Bulleit® Bourbon

All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR® Bar & Restaurant, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit® Bourbon Signature Cocktails. All wheels welcome.

Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (details below).

Come early and tour the world’s only Harley-Davidson Museum from 9 a.m.-8 p.m. H.O.G members get in free to the H-D Museum every day.

August 22nd
H-D Museum Bike Night featuring Robert Allen Jr. Band

MilwaukeeRally is just around the corner, come find out what the local dealers are doing August 29 - September 2, 2019 for this year's Milwaukee Rally. Visit for band line up and event details. H-D Museum Bike Night Stage powered by Budweiser and Bulleit Bourbon, welcomes back one crowd favorite, the Robert Allen Jr. Band, a 2019 Blues Artist of the Year nominee by WAMI (Wisconsin Area Music Industry) Awards, Milwaukee’s Best Finalist in 2018 from the “Shepherd Express” and Grafton Blues Challenge Champion. With his blues-man hat and sunglasses and his guitar named “Blondie” strapped over his shoulder, Allen Jr. brings good-time blues played with a ton of soul. Robert Allen Jr.’s band is always stocked with top-shelf talent, their hip but rough around the edges look tells you a story even before they play a note. Check out the Brothers In the Blues Concert Promo Video on YouTube before heading to the crossroads of 6th & Canal. 

September 5th
H-D Museum Chopper Bike Night featuring Them Guilty Aces
Chopper Bike Night welcomes the hand-built motorcycle enthusiasts to come out and show off their rolling sculptures. A pre-party for the High Voltage Motorcycle Show held at Humboldt Park on September 7th, this Bike Night promises to kick off a weekend full of high-octane fun. The H-D Museum Bike Night Stage hosts Them Guilty Aces, a rock ’n roll / roots / rockabilly / soul band out of Chicago. Influenced by Johnny Cash, Elvis, Ritchie Valens, Chuck Berry and more, they’ve graced the stages of House of Blues, The Hard Rock Café, Fitzgerald’s and The Cubby Bear. A young group bringing old school rock ‘n roll is sure to get you up on your feet dancing the night away.

September 12th
H-D Museum Urban Bike Night featuring DJ Shawna
It’s our Fourth Annual Urban Bike Night, and we are excited to host one of the Midwest’s premiere open format DJs – DJ Shawna powered by Budweiser® and Bulleit® Bourbon. It is a night all its own featuring a Custom Bike Show for Best Paint, Sound and Overall. Entertainment provided by DJ Shawna, a new type of DJ movement formed over a decade ago on the Western shores of Lake Michigan and a Best of Milwaukee award-winner in 2018 & 2017 from the “Shepherd Express.” Former professional basketball player Shawna Nicols became DJ Shawna (house DJ for the Milwaukee Brewers, Milwaukee Bucks and Marquette Women’s basketball squads). Finally visit with our friends from Suburban Motors Harley-Davidson®, learn about their upcoming events and sign up to win a dealership gift card.

September 19th
H-D Museum Bike Night featuring THE PLAYLIST
The H-D Museum’s Bike Night Concert Series powered by Budweiser® and Bulleit® Bourbon features THE PLAYLIST: a WAMI (Wisconsin Area Music Industry)-award-winning band covering party hits of the past 40 Years with strong female lead vocalsThe playlist brings an entertaining and energetic show, making them one of Wisconsin's musical acts. Multiple awards include 2019: People’s Choice (Nominee), Drummer of the Year (Nominee), Sound Engineer of the Year (Nominee) / People’s Choice Winner in 2018, 2017, 2015, 2013, 2012, 2011. Check out their Facebook Videos as this band will have you up shaking your tailfeather to all your classic favs.

September 26th
H-D Museum Bike Night featuring Big Al Wetzel Band
And that is a wrap…this is a bittersweet night as it will be the last official outdoor Bike Night of the season. The H-D Museum Bike Night Stage welcomes back another one of our favorites The Big Al Wetzel Band. Drawing from fan favorites of every genre (including rock / country / pop / blues / funk / folk / metal / reggae), Allen Wetzel is a singer / songwriter, accomplished multi-instrumentalist and live performance veteran who is most comfortable when he’s on stage. Come down to the crossroads of 6th & Canal to bid farewell to another legendary summer in Milwaukee and for your chance to win unique prizes and more as we say thanks to our Bike Night family.

Download the Schedule (pdf)

Bike Night Loyalty Program:

Get your H-D Black Card TODAY in the H-D Museum Lobby and Scan-In at each Bike Night.


Attend 10 Bike Nights in 2019 and receive Two (2) Harley-Davidson Museum Tickets (verifiable retail value: $40) PLUS One (1) entry into a random drawing for a chance to win a Pilgrim Road Factory Tours: Engines 101 Class for Four (4) (verifiable retail value: $80) PLUS One (1) entry into a random drawing for a chance to win a ‘Inside H-D All Day Experience Tour’ for Four (4) on 10/4/19 (verifiable retail value: $580)

Attend 15 Bike Nights in 2019 and receive the above PLUS One (1) coupon for a H-D Museum Shop Tube T-shirt (verifiable retail value: $28) and One (1) entry into a random drawing for a chance to win a $500 Shopping Spree in the H-D Museum Shop (verifiable retail value: $500) redeemed by 10/31/19

Attend All 20 Bike Nights in 2019 and receive the above PLUS One (1) Invitation to a MOTOR® Bar & Restaurant South Patio Happy Hour with Bill Davidson on 10/10/19 from 5:00 p.m. – 6:00 p.m. (verifiable retail value: $40) PLUS One (1) entry into a random drawing for a chance to win a Harley-Davidson Powertrain Operations - Pilgrim Road Factory Tour for Ten (10) with HDMC Leadership Meet and Greet (weekday), including dinner for ten (10) at MOTOR® Bar & Restaurant (verifiable retail value: $750) PLUS One (1) entry into a random drawing for an chance to win a Beechwood Brewery Tour at Third Space Brewing for Ten (10) (verifiable retail value: $500)

No purchase necessary. Must be a legal U.S. resident age 18 or older. The Sponsor of the H-D Museum Bike Night Loyalty Program is Harley-Davidson Museum, LLC, 400 West Canal St., Milwaukee, Wisconsin. The Loyalty Program is subject to the Official Rules. The full Official Rules can be located at h-dmuseum/events/bike-night. Odds of winning the prizes subject to a drawing depend on the number of eligible entrants. In order to be eligible, you must attend the required number of Bike Nights and swipe your H-D Black Card, as set forth in the Official Rules. Sponsor not responsible for any lost or damaged H-D Black Cards, or for your failure to swipe your H-D Black Card at a Bike Night. You may only swipe your own H-D Black Card. No other individual may swipe your H-D Black Card for purposes of this Sweepstakes.