Bike Night at Motor


Harley-Davidson Museum
Bike Night

powered by Budweiser® and Bulleit® Bourbon

H-D Museum Motorcycle Plaza
Every Thursday from May 9 - September 26
5:00 p.m.- 9:00 p.m.

Budweiser and Bulleit Bourbon

All bikes unite every Thursday at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun and drool-worthy rolling sculptures. Enjoy food and drink specials inside and outside MOTOR® Bar & Restaurant, including the Budweiser® Bike Night Koozie Special all-season long (koozies available at The Shop on the Museum campus) and Bulleit® Bourbon Signature Cocktails.

Sign up for the H-D Museum Bike Night Loyalty Program, to receive a chance to win exclusive experiences, tours and more at the end of the season (for more details, visit 

Come early and tour the world’s only Harley-Davidson Museum® from 9 a.m.-8 p.m. H.O.G members get in free to the H-D Museum every day.

May 9th
H-D Museum™ Bike Night - Season Kick Off - featuring Bella Cain
It’s time to kickstart the 2019 riding season! Summer vibes return to Milwaukee Thursday, May 9 with the H-D Museum™ Bike Night Concert Series powered by Budweiser® and Bulleit® Bourbon. This week House of Harley-Davidson® presents music from Bella Cain, the hottest Top 40 Country group in the area! Riding high after being named 2018 “Country Artist of the Year” by WAMI (Wisconsin Area Music Industry), Bella Cain sets the stage on fire with a high-energy, non-stop, in-your-face musical experience. Nashville ain’t got nothing on Milwaukee when Bella Cain helps us usher in the 2019 Bike Night season – our favorite time of the year.

May 16th
H-D Museum™ Bike Night featuring Jay Matthes Band
The H-D Museum’s Bike Night Concert Series continues as award-winning singer/songwriter Jay Matthes brings his version of original Americana and modern folk to the Museum campus. Matthes credentials include a 2018 Top Ten Pick for “Drinking From The Bottle” from TAXI (A&R) and Best Male Vocalist from the Shepherd Express. His single, "Good Lookin' Woman," is currently in rotation on Radio Milwaukee and his new album “Dancing After Dark” was a finalist for Independent Release of the Year at the 88Nine Radio Milwaukee Music Awards.

May 23rd
H-D Museum™ Bike Night featuring Devil Met Contention
The H-D Museum Bike Night Stage welcomes back crowd favorite Devil Met Contention, hot on the heels of their May 18th release of a new single entitled “Take A Chance.”. Winner of the 2017 WAMI (Wisconsin Area Music Industry) for “Fire” in the Best Song Category and Best Disc We Missed Radio Milwaukee Award. A modern rock band influenced by Iggy Pop, Bruce Springsteen, David Bowie and The Clash. In preparation, check out their YouTube video for “Used To Be.”

May 30th
H-D Museum™ Ladies Bike Night featuring the Whiskey Belles
It’s Ladies Bike Night, and we’re inviting everyone to celebrate the ladies who roll on two wheels! Come check out the 6th Annual Women’s Ride as it lands at the H-D Museum campus. The Bike Night Concert Series features a melding of country, folk and Americana by The Whiskeybelles, a talented original act of female performers who also have taken home their fair share of WAMI (Wisconsin Area Music Industry) awards along the way. Come meet Chrissy, Kimberly, Sara and support our women riders! Join our friends from Brewtown Rumble for your last chance to sign up for the 5th Annual Rumble, taking place only blocks away from 6th & Canal on South 5th Street by Fuel Café on Sunday, June 2nd. Finally visit with our friends from Suburban Motors Harley-Davidson®, learn about their upcoming events and sign up to win a dealership gift card

June 6th
H-D Museum™ V-Rod Bike Night featuring King Solomon
The first V-Rod Rally comes to Milwaukee and we are kicking off the weekend in true H-D style with a V-Rod Bike Night. The Harley-Davidson VRSC (V-Twin Racing Street Custom) or V-Rod, is a line of V-twin muscle bikes produced from 2001-2017. Come check out Milwaukee-based Reggae Ambassadors King Solomon. With over two decades of live performances, this award-winning group of talented musicians deliver a style described as “dancehall-roots reggae with soulful vibe”. A mainstay on the local music scene, they embrace the Caribbean cultured music we call reggae while paying homage to legends such as Bob Marley, Steel Pulse and The Wailers.

June 13th
H-D Museum™ Bike Night featuring Madison County
Calling all country fans – tonight is your night! The H-D Museum™ Bike Night Concert Series powered by Budweiser® and Bulleit® Bourbon welcomes Madison County presented by House of Harley-Davidson®. A seven-piece country band based out of Madison that has evolved its high-energy, engaging show to stay fresh and unique. Armed with a plethora of awards and honors, Madison County has shared the stage with many national artists over the years, including, Keith Urban, Brad Paisley, Toby Keith, Travis Tritt and many more hall of famers. With three full original albums and a six-song EP under their belt buckles, Madison County promises a night with plenty of giddy-up and go.

June 20th
H-D Museum™ Bike Night featuring Freshwater
The H-D Museum Bike Night Stage changes it up tonight in featuring a ‘fresh’ original local band out of Racine. Freshwater, a bluegrass / Americana band, draws from a broad spectrum of musical styles and influences. Armed with a Suzuki-trained fiddle player who has a down-home bluesy voice that mesmerizes audiences, a Harley rider with an appreciation for big bikes and guitars and lifelong bluegrass fanatics, an outstanding mandolin player who is steeped in the finest traditions of bluegrass and acoustic music, a multitalented guitar player and a bass player who also plays guitar, dobro, clawhammer banjo and provides the foundation for Freshwater's unique sound. Swimming in the deepest pools of traditional and contemporary bluegrass, Freshwater will be doing the pickin’ while our Bike Night crowd does all the grinnin’.

June 27th
H-D Museum™ Shovelhead Bike Night featuring Cherry Pie
Shovelhead Bike Night powered by Budweiser® and Bulleit® Bourbon brings you one of the best ’80s rock cover bands in the area as House of Harley-Davidson® presents Cherry Pie, a fun, family-friendly festival band with nearly two decades’ worth of experience. Cherry Pie plays all the biggest “Hair Band” hits and ballads of the ’80s, in addition to pumping up the crowd with arena anthems from the ’70s, Cherry Pie prides itself on delivering an “over the top” show with a top-tier sound, lighting and special effects crew. Sign up for the Shovelhead Poker Run taking place Saturday, June 29th, landing at MOTOR® Bar & Restaurant on the H-D Museum campus.

July 4th
H-D Museum™ 4th of July Bike Night featuring The Radio Wranglers
All for Freedom! Freedom for All! Come celebrate the America’s independence with your Bike Night family as we welcome The Radio Wranglers, a Midwestern swing / classic country & western / honky tonk band from Milwaukee. Heavily influenced by the sounds of the 1930s, ’40s and ’50s from waltzes to boogies, from hot swing to lonesome blues, you do not want to miss this band’s unique blend of authentic Americana music. Fronted by a twin fiddle team along with lead guitar, rhythm guitar and doghouse bass, The Radio Wranglers brings their own version of a fireworks show for this Fourth of July show celebrating America’s history and independence.

July 11th
H-D Museum™ Wild Ones Bike Night featuring Road Crew
Kicking off our Wild Ones: Vintage Motorcycle Rally weekend, the H-D Museum’s Bike Night Concert Series powered by Budweiser® and Bulleit® Bourbon features the hottest country covers and boot stomping classics from Milwaukee’s own Road Crew. A high-octane show that is certain to keep you dancing all night. ROAD CREW Tour is sponsored by Bud Light Music First and was a 2017 Best of Milwaukee winner from the “Shepherd Express.” Founded in 2012, this country band brings you hits from top artists like Jason Aldean, Garth Brooks, Montgomery Gentry, David Allen Cole, Trace Adkins, Little Big Town and many, many more top country artists. Finally visit with our friends from Suburban Motors Harley-Davidson®, learn about their upcoming events and sign up to win a dealership gift card

July 18th
H-D Museum™ Bike Night featuring Altered Five Blues Band
The H-D Museum Bike Night Stage welcomes back one of our favorites, the Altered Five Blues Band. For 17 years, Altered Five Blues Band has been winning audiences with a swaggering stomp of bruising, barrelhouse grit. According to Downbeat magazine, frontman Jeff Taylor “sings powerfully” and “Jeff Schroedl’s live-wire guitar reaches the high bar of mixed invention and fluidity.” Blues Bytes magazine declares the group features “the funkiest rhythm section outside of Memphis.” “Milwaukee Journal-Sentinel” calls them “a staple of the Midwest’s band scene” and a “festival favorite”. Influenced by Buddy Guy, Motown, The Ford Blues Band, B.B. King, Pat Travers, Otis Redding and many more, Altered Five Blues Band will provide a scorching soundtrack to a hot summer Bike Night.

July 25th
H-D Museum™ Bike Night featuring JT & The Gunslingers
The H-D Museum’s Bike Night Concert Series powered by Budweiser® and Bulleit® Bourbon welcomes to the stage the Southern / outlaw / hillbilly rock of JT & The Gunslingers. Delivering Midwest-influenced country with a Southern rock edge from Rochester, Minn., JT & The Gunslingers have cornered the market on what they call Hillbilly Rock. Their current radio single, “Midwestern Girls,” has risen to the Top 30 on Independent Country US Charts. The band was also named a Top 100 Country Band nationally by ReverbNation. A follow-up LP (currently being recorded) includes collaboration efforts with Del Gray of Little Texas. Expect a few new singles and surprises when JT & The Gunslingers make their way to Milwaukee.

August 1st
H-D Museum™ Bike Night featuring Zac Matthews Band
The H-D Museum Bike Night Stage hosts the Fan’s Vote for No. 1 Country Band in the state of Wisconsin: Zac Matthews Band. Originally from Milton, WI, Zac Matthews was awarded the Best New Male Act in Country Music from the Texaco Showdown. An up-and-coming band who have opened for the likes of Dustin Lynch, Leann Rimes, A Thousand Horses, Jake Owen and more, Zac Matthews Band is hitting the road throughout the state this summer. This tour stop at the Bike Night stage is one of many after gracing the stage of such legendary venues as the Ryman Auditorium.

August 8th
H-D Museum™ Young Professionals Bike Night featuring The Young Revelators
Our Second Annual Young Professional Bike Night welcomes all the young professionals throughout the city of Milwaukee as we celebrate the next generation. NEWaukee, FUEL Milwaukee, Meetup Groups, ERGs from Harley-Davidson, Rockwell, Baird, Johnson Controls, MillerCoors, and more are all welcome to experience the fun and excitement found at the world’s only Harley-Davidson Museum weekly party known as Bike Night. The H-D Museum Bike Night Stage features The Young Revelators, an original rock ‘n roll trio from Milwaukee, influenced by Jimi Hendrix Experience, Bob Dylan, White Stripes, Neil Young, Nirvana and The Black Keys. The future (and tonight’s Bike Night) look bright!

August 15th
H-D Museum™ Bike Night featuring Rebel Grace
It is the middle of August and time to rebel as the H-D Museum™ Bike Night Concert Series powered by Budweiser® and Bulleit® Bourbon hosts Rebel Grace presented by House of Harley-Davidson®. Rebel Grace brings country music to the masses and chases it down with a shot of Tennessee whiskey. They set the standard for contemporary country music in Wisconsin. Rebel Grace always delivers covers from the biggest stars in country music today. Rebel Grace has a closet full of awards and nominations and are poised to bring home more hardware as they continue to grace stages near and far.

August 22nd
H-D Museum™ Bike Night featuring Robert Allen Jr. Band
The H-D Museum Bike Night Stage welcomes back one crowd favorite, the Robert Allen Jr. Band, a 2019 Blues Artist of the Year nominee by WAMI (Wisconsin Area Music Industry) Awards, Milwaukee’s Best Finalist in 2018 from the “Shepherd Express” and Grafton Blues Challenge Champion. With his blues-man hat and sunglasses and his guitar named “Blondie” strapped over his shoulder, Allen Jr. brings good-time blues played with a ton of soul. Robert Allen Jr.’s band is always stocked with top-shelf talent, their hip but rough around the edges look tells you a story even before they play a note. Check out the Brothers In the Blues Concert Promo Video on YouTube before heading to the crossroads of 6th & Canal. Finally visit with our friends from Suburban Motors Harley-Davidson®, learn about their upcoming events and sign up to win a dealership gift card.

September 5th
H-D Museum™ Chopper Bike Night featuring Them Guilty Aces
Chopper Bike Night welcomes the hand-built motorcycle enthusiasts to come out and show off their rolling sculptures. A pre-party for the High Voltage Motorcycle Show held at Humboldt Park on September 7th, this Bike Night promises to kick off a weekend full of high-octane fun. The H-D Museum Bike Night Stage hosts Them Guilty Aces, a rock ’n roll / roots / rockabilly / soul band out of Chicago. Influenced by Johnny Cash, Elvis, Ritchie Valens, Chuck Berry and more, they’ve graced the stages of House of Blues, The Hard Rock Café, Fitzgerald’s and The Cubby Bear. A young group bringing old school rock ‘n roll is sure to get you up on your feet dancing the night away.

September 12th
H-D Museum™ Urban Bike Night featuring DJ Shawna
It’s our Fourth Annual Urban Bike Night, and we are excited to host one of the Midwest’s premiere open format DJs – DJ Shawna powered by Budweiser® and Bulleit® Bourbon. It is a night all its own featuring a Custom Bike Show for Best Paint, Sound and Overall. Entertainment provided by DJ Shawna, a new type of DJ movement formed over a decade ago on the Western shores of Lake Michigan and a Best of Milwaukee award-winner in 2018 & 2017 from the “Shepherd Express.” Former professional basketball player Shawna Nicols became DJ Shawna (house DJ for the Milwaukee Brewers, Milwaukee Bucks and Marquette Women’s basketball squads). Finally visit with our friends from Suburban Motors Harley-Davidson®, learn about their upcoming events and sign up to win a dealership gift card.

September 19th
H-D Museum™ Bike Night featuring THE PLAYLIST
The H-D Museum’s Bike Night Concert Series powered by Budweiser® and Bulleit® Bourbon features THE PLAYLIST: a WAMI (Wisconsin Area Music Industry)-award-winning band covering party hits of the past 40 Years with strong female lead vocalsThe playlist brings an entertaining and energetic show, making them one of Wisconsin's musical acts. Multiple awards include 2019: People’s Choice (Nominee), Drummer of the Year (Nominee), Sound Engineer of the Year (Nominee) / People’s Choice Winner in 2018, 2017, 2015, 2013, 2012, 2011. Check out their Facebook Videos as this band will have you up shaking your tailfeather to all your classic favs.

September 26th
H-D Museum™ Bike Night featuring Big Al Wetzel Band
And that is a wrap…this is a bittersweet night as it will be the last official outdoor Bike Night of the season. The H-D Museum Bike Night Stage welcomes back another one of our favorites The Big Al Wetzel Band. Drawing from fan favorites of every genre (including rock / country / pop / blues / funk / folk / metal / reggae), Allen Wetzel is a singer / songwriter, accomplished multi-instrumentalist and live performance veteran who is most comfortable when he’s on stage. Come down to the crossroads of 6th & Canal to bid farewell to another legendary summer in Milwaukee and for your chance to win unique prizes and more as we say thanks to our Bike Night family.

Download the Schedule (pdf)

Bike Night Loyalty Program:

Get your H-D Black Card TODAY in the H-D Museum Lobby and Scan-In each Bike Night.

Attend 10 Bike Nights in 2019 and receive Two (2) Harley-Davidson Museum Tickets (verifiable retail value: $40) PLUS One (1) entry into a random drawing for a chance to win a Pilgrim Road Factory Tours: Engines 101 Class for Four (4) (verifiable retail value: $80) PLUS One (1) entry into a random drawing for a chance to win a ‘Inside H-D All Day Experience Tour’ for Four (4) on 10/4/19 (verifiable retail value: $580)

Attend 15 Bike Nights in 2019 and receive the above PLUS One (1) coupon for a H-D Museum Shop Tube T-shirt (verifiable retail value: $28) and One (1) entry into a random drawing for a chance to win a $500 Shopping Spree in the H-D Museum Shop (verifiable retail value: $500) redeemed by 10/31/19

Attend All 20 Bike Nights in 2019 and receive the above PLUS One (1) Invitation to a MOTOR® Bar & Restaurant South Patio Happy Hour with Bill Davidson on 10/10/19 from 5:00 p.m. – 6:00 p.m. (verifiable retail value: $40) PLUS One (1) entry into a random drawing for a chance to win a Harley-Davidson Powertrain Operations - Pilgrim Road Factory Tour for Ten (10) with HDMC Leadership Meet and Greet (weekday), including dinner for ten (10) at MOTOR® Bar & Restaurant (verifiable retail value: $750) PLUS One (1) entry into a random drawing for an chance to win a Beechwood Brewery Tour at Third Space Brewing for Ten (10) (verifiable retail value: $500)

No purchase necessary. Must be a legal U.S. resident age 18 or older. The Sponsor of the H-D Museum Bike Night Loyalty Program is Harley-Davidson Museum, LLC, 400 West Canal St., Milwaukee, Wisconsin. The Loyalty Program is subject to the Official Rules. The full Official Rules can be located at h-dmuseum/events/bike-night. Odds of winning the prizes subject to a drawing depend on the number of eligible entrants. In order to be eligible, you must attend the required number of Bike Nights and swipe your H-D Black Card, as set forth in the Official Rules. Sponsor not responsible for any lost or damaged H-D Black Cards, or for your failure to swipe your H-D Black Card at a Bike Night. You may only swipe your own H-D Black Card. No other individual may swipe your H-D Black Card for purposes of this Sweepstakes.