Get 1.99% APR and $0 down on select new 2023 and 2022 models31 See Details.
Cyber Week Sale - Up to 50% off*
Cyber Week Sale - Up to 50% off*
Free H-D Blanket with $300 Purchase*
Factory Tour Centers are CLOSED until 2024. The H-D Museum in Milwaukee is OPEN!
See you in Milwaukee at next year’s Homecoming Festival!
Ready to Ride? Let us sweeten the deal. See Available Offers.
See you next year! Save the date: September 3–8, 2024

Harley-Davidson Museum


Not-To-Be-Missed Events
Experience the Harley-Davidson Museum
Upcoming Events

Whatever's on the calendar, it'll be a highlight. Count on it.


Saturdays 5:30pm–8:30pm

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Harley-Davidson Museum®

400 West Canal Street, Milwaukee, WI 53201

MOTOR® Bar & Restaurant brings together three true American classics: Bulleit Bourbon, live blues music and all-you-can-eat BBQ. Due to limited capacity, reservations are strongly encouraged. 

Call 414.287.2778 to make your reservation.
Black Friday Beerfest

November 24, 2023

Buy Tickets
Harley-Davidson Museum®

400 West Canal Street, Milwaukee, WI 53201

Forget the Mall. The best way to spend Black Friday is with great friends and your favorite craft brews at the Harley-Davidson Museum. Sample a variety of rare or barrel aged beers from some local and national craft breweries within the H-D Museum Lobby & Experience Gallery.

Black Friday Beerfest event tickets are $45 which also includes a General Admission H-D Museum ticket, a commemorative H-D® 120th pint glass, an entry to win exclusive brewery items and a fun night out in an iconic setting.

We start pouring out the beer samples at 7pm but come early to shop at the Black Friday H-D® Factory Outlet Sale in Rumble (open until 7pm) or grab dinner at MOTOR® Bar & Restaurant (open until 9pm) or explore the Museum exhibits (open 6pm–9pm).

Tickets are non-refundable but may be transferred to another beer drinker!
Orange and Black Friday Weekend Sale

November 24–26, 2023

Harley-Davidson Museum®

400 West Canal Street, Milwaukee, WI 53201

The holiday season is just around the corner! Whether you're looking for the perfect gift for the motorcycle enthusiast in your life or treating yourself, don't miss the H-D® Factory Outlet’s Orange and Black Friday Weekend Sale in Rumble on the Harley-Davidson Museum® campus. Save on discontinued Harley-Davidson® Motor Clothes® merchandise and a curated selection of officially licensed products*. Artists from The Skin Museum will be on hand for tattoos, along with food and drink from MOTOR® Bar & Restaurant.  

*Valid only for onsite use in the H-D® Factory Outlet at the H-D Museum on purchase of select, discontinued men’s and women’s Harley-Davidson® Motor-Clothes® merchandise and select official licensed products. Not valid for online purchases; not valid in the Harley-Davidson® Shop at the H-D Museum. Prices as marked in the H-D® Factory Outlet. Sale prices valid from November 24, 2023 – November 26, 2023. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law. 

May–September, 2024

Powered by: Budweiser® & Bulleit® Bourbon

Harley-Davidson Museum®

400 West Canal Street, Milwaukee, WI 53201

All bikes unite every Thursday from 5pm–9pm at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. All wheels welcome.

Powered by Budweiser® King of Beers & Bulleit® Bourbon

Saturday H-D Museum Demo Rides
Powered by H-D® Insurance

May–September, 2024

Harley-Davidson Museum®

400 West Canal Street, Milwaukee, WI 53201

Free Model Year 2023 H-D® Demo Rides powered by H-D® Insurance - Get a Quote at: 800-909-7878 or

Visit the Museum campus on Saturdays* from 10am–4pm to experience the fun and freedom of a Harley-Davidson motorcycle. *Last registration and ride go out at 3:30pm for a 20-minute ride route throughout the Menomonee Valley.

Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail, Adventure Touring, Electric and Sportster models.

A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

• Demo Rides will run 10am–4pm weather dependent. 
• Sign-up is on a first come first service basis. 
• Riders and passengers must be at least 18 years of age. 
• Riders must hold a valid license with a motorcycle endorsement. 
• All riders and passengers must wear full riding gear including a helmet, eye protection, shirt, long pants and close toe shoes with heel strap.
• All riders and passengers must bring their own riding gear.

H-D Museum Demo Fleet to Ride: 
• CVO Road Glide® Limited Anniversary / 2023 FLTRKSEANV 
• Road King® Special / 2023 FLHRXS 
• Street Glide® ST / 2023 FLHXST 
• Road Glide® Special / 2023 FLTRXS 
• Fat Boy® 114 / 2023 FLFBS 
• Heritage Classic 114 / 2023 FLHCS 
• Breakout® 117 / 2023 FXBR 
• Fat Bob® 114 / 2023 FXFBS 
• Low Rider® ST / 2023 FXLRST 
• Pan America Special / 2023 RA1250S 
• Sportster® S / 2023 RH1250S  
• Nightster® S / 2023 RH975S 
• LiveWire ONE® / 2023

*If Saturday Demos are canceled due to rain we will post the notification on the H-D Museum Saturday Demos Facebook Event Page OR call the H-D Museum general line for confirmation at 877-436-8738.

Book an event

rent our 1903 event space

With an awe-inspiring design, the Harley-Davidson Museum is set among 20 acres in downtown Milwaukee and is surrounded on three sides by the Menomonee River.