Traveling into the past is a thrill when you ride with Harley-Davidson.
Harley-Davidson has been preserving its history for over 100 years. Before moving to the Museum in 2008, the Archives was housed at the company’s Juneau Avenue headquarters in Milwaukee behind closed doors. Now on display to the public in museum exhibits, the collection is also used for research by various departments of the Motor Company, providing background or inspiration for many tasks ranging from marketing to new product development.
Only a small portion of the Archives collection is on view in the museum at a given time. Several hundred vehicles are stored on the third floor of the Archives building, and the second floor houses thousands of objects such as collectibles and toys, parts and accessories, clothing and riding gear, art, documents, and photographs.