Man with Harley-Davidson motorcycle looking out over a scenic view
Man with Harley-Davidson motorcycle looking out over a scenic view

A treadmill for the mind.

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Spend More. Get More.
Get a $20 H-D  promotion card to spend in store with a $100 purchase online.
Get Ready to Ride
Man with checkered Harley-Davidson shirt
Men's Genuine Merchandise
Be comfortable. Look iconic. Shop men's riding jackets, shirts, helmets, boots and more.
woman with sunglasses and a Harley-Davidson shirt
Women's Genuine Merchandise
Shop the latest styles, including riding and casual gear.
Audio and Electronics
Parts & Accessories
No two rides should ever be alike. Shop parts and accessories to make the Harley-Davidson® motorcycle of your dreams. 
Man Riding a Softail Standard Motorcycle
Man Riding a Softail Standard Motorcycle

Softail Standard

Standard is your starting point. The Softail™ Standard pushes raw, stripped-down style to the edge.

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Softail Standard Customization Packages
Performance Customization Package on a Softail Standard Motorcycle
High-performance power, acceleration and Street Cannon sound brought
to you by the Screamin’ Eagle® Stage II Milwaukee-Eight® engine upgrade. 
Coastal Package on a Softail Standard Motorcycle
From the quarter fairing and moto bars to the BMX-inspired footpegs, this package is all about sleek lines and performance-oriented style. 
Day Tripper Customization Package on a Softail Standard
Day Tripper
Classic style with next-level versatility, featuring two-up seating and a tall sissy bar so you can bring a passenger along for the ride.     
Touring Package on a Softail Standard
Outfitted for the long haul. With a comfortable seat, quick-release
windshield and detachable saddlebags, you’ll be ready to chase excitement–mile after mile.
See What's New for 2020
Road Glide Special with Special Edition Two Tone Paint in Blue and Red
Road Glide® Special- Special Edition Paint
Two bold colors, each featuring a Stone Washed White stripe running down the bike’s center, and proudly displaying the classic Harley-Davidson #1 race logo.
CVO Road Glide
From its wind-cutting shark-nose fairing to its Fang® spoiler, the CVO™ Road Glide® is loaded with custom details to take touring style and performance to the limit.
2020 Harley-Davidson Fat Boy 30th Anniversary Limited Edition Model
The original fat custom icon goes dark with a menacing blackout and serialized badging that commemorates the bike as 1 of only 2,500 in the world. 
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Two People Riding LiveWire Motorcycles
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Limited time electric vehicle incentive.