"I'VE RIDDEN MOTORCYCLES MY WHOLE LIFE, IT IS MY LIFE," states Buddy Suttle, rider and co-founder of UNKNOWN Industries. Buddy began riding Harleys at age twenty and rides them because as a kid, many of the people he looked up to rode them. Buddy Suttle and Nick Leonetti knew of each other through racing and riding dirt bikes but they had never formally met, until one day they saw each other with some friends out riding their Harley's. 

Nick Leonetti began riding dirt bikes at the age of 10. His first bike was an RM60. As a teenager, Nick started "UNKNOWN Industries" as a screen printing business and a clothing company with a retail storefront. At the age of twenty, he bought his first Harley- Davidson motorcycle, an FXR, and he began riding Harleys. "Harleys are the baddest bikes, and I wanted something that I could ride on the street," says Nick. Soon after he began riding Harleys, he met Buddy Suttle. They grew up in the same town, rode the same bikes, and had a similar riding style. "The first time Buddy and I met we went for a ride and we've been riding together ever since."