115th Anniversary

Street Parties & Community Events

Five Neighborhoods – Four Nights – 115 Years of Freedom

Wednesday 8/29 - Saturday 9/1

Street Parties

 

MILWAUKEE ROLLS OUT THE ORANGE CARPET FOR A PARTY 115 YEARS IN THE MAKING

 

The hottest local destinations are throwing parties filled with bikes, bands, beverages and beautiful surroundings.  There’s lots to celebrate at these neighborhood street parties and community events!  

Stay tuned for more entertainment announcements and Rally Pack discount details.


Wednesday 8/29 – Saturday 9/1 

6pm-11pm

Party in the Park – Rotary Performance Pavilion
 –  1190 N 70th St, Wauwatosa

The Wauwatosa Village welcomes Harley-Davidson.  Come experience four nights of local entertainment, food and beverages at this centrally located park in the heart of Wauwatosa. Designated motorcycle parking is available throughout the area and discounts at outdoor concessions and area Village businesses are available to H-D Rally Pack wristband holders.

August 29
Caley Conway: 6pm - 7:30pm
Mike Mangione & The Kin: 7:30pm - 9pm
Mike Mangione: 9:30pm - 11pm

August 30
Joe Wray: 5:30pm - 7pm
Roanoke (Americana): 7:30pm - 9pm
Stetsin & Lace: 9:30pm - 11pm

August 31
Eric Darnell: 5:30pm - 7pm
Eagle Trace: 7:30pm - 9pm
The Hot Reds: 9:30pm - 11pm

September 1
Brett Gaertner: 5:30pm - 7pm
Art’s Fishing Club: 7:30pm - 9pm
The Clique: 9:30pm - 11pm


Thursday 8/30 
5pm-9pm


Jazz in the Park – Cathedral Square Park
 –  520 E. Wells St.

Enjoy Milwaukee’s favorite free, outdoor, summer music series while listening to “Chicago Tribute Anthology”. Music 6-9pm, but stop by early for Jazz in the Park Happy Hour and get great drink specials from 5-6pm. Motorcycle parking is provided along with $1 off beer, wine, soda and water for H-D Rally Pack wristband holders. After the concert, visit the surrounding bars and restaurants to take in all the local area has to offer.


Friday 8/31 – Saturday 9/1
12pm – 12am


Motorcycle Alley
 – S. 5th St. south of W. Virginia St.

Roll on through for a great time on 5th Street.  Bands, beverages, vendors, BMX/Skate demos, and motorcycle only parking are just the start. Create memories that will last a lifetime. H-D Rally Pack wristband holders receive $1 off select domestic beers and water.


Friday 8/31 – Saturday 9/1 
4pm-12am


Brady Street Experience
 – E. Brady St. between N. Marshall St. and N. Farwell Ave.

Welcome Harley-Davidson to the Brady Street Experience!  Brady Street, or mini-Sturgis as the locals call it, will be closed for motorcycle parking only beginning at 4pm.  This eight block stretch of Brady Street will be your playground with several side street parties showcasing amazing drinks, dining, and entertainment. H-D Rally Pack wristband holders will receive $1 off beer, soda, and water at street party beverage locations.

On Sunday, September 2 from 10am - 2pm, make sure to head back down to Brady Street to enjoy a Biker Brunch hosted by local restaurants and pubs. 


Friday 8/31 – Saturday 9/1 

Milwaukee Motorcycle Film Festival – Oriental Theatre
 – 2230 Farwell Ave.

Milwaukee Film and Harley-Davidson Motor Company celebrate the Harley-Davidson 115th Anniversary with a four-film series celebrating past and present motorcycle culture. Held at Milwaukee's historic Oriental Theatre, a mix of classics and documentaries combined with archival footage from the Harley-Davidson Museum will provide a truly unique weekend experience. Ticket on sale information to come.  

August 31
12 O'Clock Boys: 7pm
Psychomania: 9:40pm (shown in 35 mm)

September 1
The Wild One: 3pm
Sugar and Spade: 5:30pm. Live accompaniment from Rocco DeLuca and Q&A with "Spade" George and Austin "Brown Sugar" following the film.


Saturday 9/1 
12pm-10pm

Historic Third Ward Street Party
 – N. Broadway between E. St. Paul Ave. and Catalano Square Park 

The Historic Third Ward welcomes Harley-Davidson fans from across the globe to our vibrant neighborhood of shops, galleries, restaurants, and the Milwaukee Public Market. Ample free motorcycle parking is available on city streets throughout the neighborhood all weekend. Enjoy a festival atmosphere including live music in Catalano Square, outdoor food and beverage, and more! Neighborhood discounts are available to H-D Rally Pack wristband holders throughout the weekend. Nine Historic Third Ward businesses are providing free admission, shopping discounts and more. 


Saturday 9/1 
7pm 

Lady Antebellum and Darius Rucker with Russell Dickerson – American Family Insurance Amphitheater, 200 N. Harbor Drive

Milwaukee World Festival, Inc. welcomes Harley-Davidson to the Lady Antebellum and Darius Rucker with Russell Dickerson show.  Harley-Davidson 115th Anniversary Rally Pack wristband holders receive complimentary gear check (1 jacket and helmet per person) and access to private pre-show gathering area adjacent to the Amphitheater to socialize with friends (first come/first served).  All riders attending the show receive complimentary motorcycle parking (first come/first served).  See full benefits at h-d.com/115pack.  Concert tickets available at ticketmaster.com.


PARKING & TRANSPORTATION

We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations.  Vehicle and Handicapped parking is also available.  Please plan ahead as parking is limited and allow extra travel time.  For other options, see below.  All parking is first come/first served.

There is a mix of street parking and parking structures surrounding these neighborhoods.  Below outlines the exclusive, free motorcycle parking areas available for riders.  For downtown Milwaukee parking information please visit: http://www.parkmilwaukee.com/

Party in the Park

  • Chestnut Common in Hart Park, south of State Street. Enter from South 70th St or South 72nd St. 

Jazz in the Park

  • East Kilbourn Ave. between North Jefferson St. and Milwaukee St., and North Jefferson St. from East Kilbourn Ave. to East Wells St.)

Motorcycle Alley

  • South Fifth St. between West Virginia St & Bruce St and between West Pierce St. and West National Ave.
  • West Bruce St. between South 5th St. and South 6th St. and between South 4th St. and South 5th St.

Brady Street Experience

  • East Brady Street between North Prospect Ave. & North Humboldt Ave.

Milwaukee Motorcycle Film Festival

  • Primarily street parking in the neighborhood surrounding the theater.

Historic Third Ward Street Party

  • North Broadway from East Menomonee St. to East St. Paul Ave.
  • East Buffalo St. from North Water St. to North Milwaukee St.
  • East Chicago St. from North Water St. to North Milwaukee St.
  • East Menomonee St. from East Erie St. to North Milwaukee St.
  • North Water St. from East Chicago St. to East St. Paul Ave.

American Family Insurance Amphitheater

  • North Harbor Drive from East Summerfest Pl to East Chicago St
  • East Summerfest Pl. from East Erie St. to East Summerfest Pl.
  • Summerfest Grounds parking lots

Rideshare Pickup/Drop-off

  • Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary. New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.

Milwaukee County Transit System

Amtrak Train

  • There are two stations within a few miles from many of the event locations.  Plan your trip here selecting one of the following two stations as your destination:  
  1. Intermodal Station: 433 West St. Paul Avenue, Milwaukee
  2. General Mitchell International Airport Station:  5601 South 6th Street, Milwaukee

 

Rally Packs

Celebrate the 115th Anniversary with exclusive, limited quantity Rally Packs filled with merchandise and offering experiences you can only get in Milwaukee during Labor Day weekend.

PURCHASE RALLY PACKS

115TH ACTIVITIES

HARLEY-DAVIDSON 115TH AND HOG 35TH MOTO-CARNIVAL
WEDNESDAY 8/29 – SUNDAY 9/2

Commencing on the shores of Lake Michigan, this free party is serving up high wire motorcycle thrill shows, Wall of Death, music, drinks, and more.

LEARN MORE
HARLEY-DAVIDSON DEALERSHIPS
WEDNESDAY 8/29 – SUNDAY 9/2

Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.

LEARN MORE
HARLEY-DAVIDSON BEACH BRAWL Presented by TROG*
FRIDAY 8/31 - SATURDAY 9/1

For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan. Free and open to the public, with beach activities providing gritty fun for all ages.

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FLAT OUT FRIDAY Powered by Harley-Davidson®
FRIDAY 8/31

See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action.

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RUN WHAT YOU BRUNG Powered by Harley-Davidson®
FRIDAY 8/31

Harley riders from around the world are invited to race side-by-side at the iconic “biggest little track in the world.” Keep getting back in line and show ‘em what you got.

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Hillclimb Powered
by Harley-Davidson®
SATURDAY 9/1

Ride up to Little Switzerland to watch the best of vertical racing action as racers scale the frontside of the ski hill, competing for time and distance.

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HARLEY-DAVIDSON MUSEUM®
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy acres of free outdoor activities all weekend long at the 115th Central Rally Point where H-D history and custom culture come to life.

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JUNEAU AVENUE GLOBAL HEADQUARTERS
WEDNESDAY 8/29 – SATURDAY 9/1

Listed on the National Register of Historic Places, this is where it all started. Free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield, and inside the Lobby at the “Freedom” iron wall.

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FACTORY TOURS
WEDNESDAY 8/29 – FRIDAY 8/31

Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.

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H-D 115th Police and Civilian Skills Competition
THURSDAY 8/30 – SATURDAY 9/1

Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.

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LOCAL RIDES Powered by EagleRider Rentals & Tours
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy the best of Milwaukee on these self-guided short-distance rides routed form the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.

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Parade
SUNDAY 9/2

Be a part of the celebration as thousands ride proudly through the streets of downtown Milwaukee celebrating 115 years of freedom.

Learn More
Milsco presents the Harley-Davidson Seating Experience
THURSDAY 8/30 – SATURDAY 9/1

Milsco welcomes Harley-Davidson riders to visit its World Headquarters to consult with seating experts. Experience the Harley-Davidson Fit-Shop to test different seat and handlebar combinations with guidance from experts who can then outfit your bike with a seat for a test ride.

LEARN MORE

See the Full Schedule

Mark your calendar. The 115th Anniversary is going to be action-packed.

See the full 115th Schedule