Street Parties

115th Anniversary

Street Parties & Community Events

Five Neighborhoods – Four Nights – 115 Years of Freedom

Wednesday 8/29 - Saturday 9/1


The hottest local destinations are throwing parties filled with bikes, bands, beverages and beautiful surroundings.  There’s lots to celebrate at these neighborhood street parties and community events!  

Neighborhood discounts are available to H-D Rally Pack wristband holders throughout the weekend.

Wednesday 8/29 – Saturday 9/1 


Party in the Park – Rotary Performance Pavilion
 –  1190 N 70th St, Wauwatosa

The Wauwatosa Village welcomes Harley-Davidson.  Come experience four nights of local entertainment, food and beverages at this centrally located park in the heart of Wauwatosa. Designated motorcycle parking is available throughout the area and discounts at outdoor concessions and area Village businesses are available to H-D Rally Pack wristband holders.

August 29
Caley Conway: 6pm - 7:30pm
Mike Mangione & The Kin: 7:30pm - 9pm
Mike Mangione: 9:30pm - 11pm

August 30
Joe Wray: 5:30pm - 7pm
Roanoke (Americana): 7:30pm - 9pm
Stetsin & Lace: 9:30pm - 11pm

August 31
Eric Darnell: 5:30pm - 7pm
Eagle Trace: 7:30pm - 9pm
The Hot Reds: 9:30pm - 11pm

September 1
Brett Gaertner: 5:30pm - 7pm
Art’s Fishing Club: 7:30pm - 9pm
The Clique: 9:30pm - 11pm

Thursday 8/30 

Jazz in the Park – Cathedral Square Park
 –  520 E. Wells St.

Enjoy Milwaukee’s favorite free, outdoor, summer music series while listening to “Chicago Tribute Anthology”. Music 6-9pm, but stop by early for Jazz in the Park Happy Hour and get great drink specials from 5-6pm. Motorcycle parking is provided along with $1 off beer, wine, soda and water for H-D Rally Pack wristband holders. After the concert, visit the surrounding bars and restaurants to take in all the local area has to offer.

Friday 8/31 – Saturday 9/1
12pm – 12am

Motorcycle Alley
 – S. 5th St. south of W. Virginia St.

Roll on through for a great time on 5th Street.  Bands, beverages, vendors, BMX/Skate demos, and motorcycle only parking are just the start. Create memories that will last a lifetime. H-D Rally Pack wristband holders receive $1 off select domestic beers and water.

Friday 8/31 – Saturday 9/1 

Brady Street Experience
 – E. Brady St. between N. Marshall St. and N. Farwell Ave.

Welcome Harley-Davidson to the Brady Street Experience!  Brady Street, or mini-Sturgis as the locals call it, will be closed for motorcycle parking only beginning at 4pm.  This eight block stretch of Brady Street will be your playground with several side street parties showcasing amazing drinks, dining, and entertainment. H-D Rally Pack wristband holders will receive $1 off beer, soda, and water at street party beverage locations.

On Sunday, September 2 from 10am - 2pm, make sure to head back down to Brady Street to enjoy a Biker Brunch hosted by local restaurants and pubs. 

Friday 8/31 – Saturday 9/1 

Milwaukee Motorcycle Film Festival – Oriental Theatre
 – 2230 Farwell Ave.

Milwaukee Film and Harley-Davidson Motor Company celebrate the Harley-Davidson 115th Anniversary with a four-film series celebrating past and present motorcycle culture. Held at Milwaukee's historic Oriental Theatre, a mix of classics and documentaries combined with archival footage from the Harley-Davidson Museum will provide a truly unique weekend experience. Tickets available online

August 31
12 O'Clock Boys: 7pm
Psychomania: 9:40pm (shown in 35 mm)

September 1
The Wild One: 3pm
Sugar and Spade: 5:30pm. Live accompaniment from Rocco DeLuca and Q&A with "Spade" George and Austin "Brown Sugar" following the film.

Saturday 9/1 

"Bikes on Broadway" - Historic Third Ward Street Party
 – N. Broadway between E. St. Paul Ave. and Catalano Square Park 

The Historic Third Ward welcomes Harley-Davidson fans from across the globe to our vibrant neighborhood of shops, galleries, restaurants, and the Milwaukee Public Market. Ample free motorcycle parking is available on city streets throughout the neighborhood all weekend. Enjoy a festival atmosphere including live music in Catalano Square, outdoor food and beverage, and more! Neighborhood discounts are available to H-D Rally Pack wristband holders throughout the weekend. Nine Historic Third Ward businesses are providing free admission, shopping discounts and more. 

Entertainment all day on two stages 

Catalano Square Stage
138 N. Broadway - where Broadway meets Menomonee

Noon - 2:15pm: Tangled Lines
2:45pm - 5 pm: Boo Bradley
5:30pm - 7:15pm: Valerie B & The Boys
7:45pm - 10pm: Jay Edward Blues Band

Blue Bat Kitchen & Tequilaria/Riverwalk Stage
249 N. Water Street - where Water and Buffalo meet

2:15pm - 4:30pm: The Listening Party
5pm - 6:45pm: Sweet Sheiks
7:15pm - 9:55pm: Chanel and Those Blazing Baldonis

Saturday 9/1 

Lady Antebellum and Darius Rucker with Russell Dickerson – American Family Insurance Amphitheater, 200 N. Harbor Drive

Milwaukee World Festival, Inc. welcomes Harley-Davidson to the Lady Antebellum and Darius Rucker with Russell Dickerson show.  Harley-Davidson 115th Anniversary Rally Pack wristband holders receive complimentary gear check (1 jacket and helmet per person) and access to private pre-show gathering area adjacent to the Amphitheater to socialize with friends (first come/first served).  All riders attending the show receive complimentary motorcycle parking (first come/first served).  See full benefits at  Concert tickets available at

Sailor Jerry & Harley-Davidson-Friendly Bars

Our partners at Sailor Jerry Spiced Rum, the official rum of Harley-Davidson, invite you to visit these Harley-Davidson-friendly bars and restaurants around the greater Milwaukee area during your trip. 

  • Flannery’s - 425 E Wells St, Milwaukee, WI 53202
  • Jo-Cat’s Pub - 1311 E Brady St, Milwaukee, WI 53202
  • The Iron Horse Hotel - 500 W Florida St, Milwaukee, WI 53204
  • Red Rock Saloon - 1227 N Water St, Milwaukee, WI 53202
  • Foolery’s - N52w35091 W Lake Dr, Oconomowoc, WI 53066
  • Sabbatic - 1803, 700 S 2nd St, Milwaukee, WI 53204
  • The Standard - 1734 N Franklin Pl, Milwaukee, WI 53202
  • The RedZone MKE - 6247 S Howell Ave, Milwaukee, WI 53207
  • Corner Pub - 7602 W Lisbon Ave, Milwaukee, WI 53222
  • Red White & Blue - 1044 N Old World 3rd St, Milwaukee, WI 53203
  • McBob’s Pub & Grill - 4919 W North Ave, Milwaukee, WI 53208
  • Rally Time - 289 W Dekora St, Saukville, WI 53080
  • Embassy Suites by Hilton Milwaukee Brookfield - 1200 S Moorland Rd, Brookfield, WI 53005
  • The Pfister Hotel - 424 E Wisconsin Ave, Milwaukee, WI 53202
  • Nomad World Pub - 1401 E Brady St, Milwaukee, WI 53202
  • The Brass Alley - 1023 N Old World 3rd St, Milwaukee, WI 53203


We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations.  Vehicle and Handicapped parking is also available.  Please plan ahead as parking is limited and allow extra travel time.  For other options, see below.  All parking is first come/first served.

There is a mix of street parking and parking structures surrounding these neighborhoods.  Below outlines the exclusive, free motorcycle parking areas available for riders.  For downtown Milwaukee parking information please visit:

Party in the Park

  • Chestnut Common in Hart Park, south of State Street. Enter from South 70th St or South 72nd St. 

Jazz in the Park

  • East Kilbourn Ave. between North Jefferson St. and Milwaukee St., and North Jefferson St. from East Kilbourn Ave. to East Wells St.)

Motorcycle Alley

  • South Fifth St. between West Virginia St & Bruce St and between West Pierce St. and West National Ave.
  • West Bruce St. between South 5th St. and South 6th St. and between South 4th St. and South 5th St.

Brady Street Experience

  • East Brady Street between North Prospect Ave. & North Humboldt Ave.

Milwaukee Motorcycle Film Festival

  • Primarily street parking in the neighborhood surrounding the theater.

Historic Third Ward Street Party

  • North Broadway from East Menomonee St. to East St. Paul Ave.
  • East Buffalo St. from North Water St. to North Milwaukee St.
  • East Chicago St. from North Water St. to North Milwaukee St.
  • East Menomonee St. from East Erie St. to North Milwaukee St.
  • North Water St. from East Chicago St. to East St. Paul Ave.

American Family Insurance Amphitheater

  • North Harbor Drive from East Summerfest Pl to East Chicago St
  • East Summerfest Pl. from East Erie St. to East Summerfest Pl.
  • Summerfest Grounds parking lots

Rideshare Pickup/Drop-off

  • Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary. New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.

Milwaukee County Transit System

Amtrak Train

  • There are two stations within a few miles from many of the event locations.  Plan your trip here selecting one of the following two stations as your destination:  
  1. Intermodal Station: 433 West St. Paul Avenue, Milwaukee
  2. General Mitchell International Airport Station:  5601 South 6th Street, Milwaukee



115th Schedule of Events

Mark your calendar. The 115th Anniversary is going to be action-packed.

See the full 115th Schedule

H-D 115th Anniversary  Sponsor logos