115th Anniversary

Harley-Davidson Museum®

Harley-Davidson Museum 
400 W Canal St
Milwaukee, WI 53201



H-D Museum Event Hours:
Wednesday 8/29 - Saturday 9/1 
9am-11pm

Sunday 9/2

9am-6pm

 

Harley-Davidson Museum<sup>®</sup>

 

GET A HISTORY LESSON IN AMERICAN FREEDOM WITH ACRES OF ACTIVITIES

 

Visit the 115th Anniversary Central Rally Point where H-D history and custom culture comes to life. There’s acres of free outdoor activities with live music all weekend long.  All H.O.G. members enjoy complimentary admission to the Harley-Davidson Museum® with a valid H.O.G. membership card and Photo ID.  General Admission Museum tickets on sale now.

By showing your Rally Pack wristband, you will be offered special access and discounts. Check out the Rally Pack section for more information.


H-D MUSEUM CAMPUS HOURS

Museum Hours:
Wednesday 8/29, Friday 8/31, Saturday 9/1 & Sunday 9/2 
9am-6pm
Thursday 8/30

9am-8pm

The Shop Hours:
Wednesday 8/29, Friday 8/31, Saturday 9/1 & Sunday 9/2 
9am-7pm
Thursday 8/30

9am-9pm

MOTOR® Bar & Restaurant Hours:
Wednesday 8/29, Thursday 8/30, Friday 8/31 & Saturday 9/1 
10:30am-10pm
Sunday 9/2 
10:30am-7pm

Can Room Hours:
Wednesday 8/29, Thursday 8/30, Friday 8/31 & Saturday 9/1 
9am-10:30pm
Sunday 9/2 
9am-7pm


WEDNESDAY 8/29 – SUNDAY 9/2

Custom Culture Artisans:  Check out the hand-crafted leathers, designer apparel, paintings, drawings, and motorcycle parts art offered by hand-selected artisans.

MotoPhotoShow:  Experience the moto centric photography gallery featuring top artists and photographers.

Pinstriping:  Custom pinstriping available by professional artists to customize your ride.

Sailor Jerry Cocktail Bar & Flash Art Gallery: Learn the story of Norman Collins (aka Sailor Jerry) as you share a cocktail and witness the emerging American counterculture who chose to live outside the lines.

Live Tattoos:  The ultimate souvenir, professional tattoo artists will be on hand to add permanent ink to your 115th Celebration experience.  

Stunt Shows:  Experience the thrill as top motorcycle stunt performers show you what not to do as they tear up the pavement.

The Shed Photo Opportunities:  Take a photo in front of a replica of the iconic Shed, the place where it all began in 1903.

New Product Displays:  Time to upgrade, check out the Model Year 2019 Harley-Davidson Motorcycles on display and converse with H-D employees.

Museum H.O.G. Pin:  H.O.G. Members make sure to stop by to pick up your 2018 Museum H.O.G. Pin.

H-D Museum Exhibits:  Within the walls of the H-D Museum® you will find motorcycles and artifacts that tell the story of the Motor Company’s rich history and heritage. Every gallery and exhibit is an astonishing testimony to the legendary bikes, the people who built them and, of course, every individual who ever felt the powerful rumble on a long stretch of road.

Merchandise and Collectibles in The Shop:  Pick up your official 115th Anniversary and H-D Museum merchandise and check out the H-D Originals Collection.

Entertainment:  A variety of music provided throughout the weekend on two stages. All concerts are free and open to the public. No ticket required.

Food & Beverage:  Visit MOTOR® Bar & Restaurant and Can Room along with various outside concessions and beer tents open throughout the weekend.


WEDNESDAY 8/29 – SUNDAY 9/2

Live Music at the H-D Museum

All concerts are free and open to the public. No ticket required.


Wednesday,  August 29  

Thursday,  August 30

Friday, August 31

Saturday,  September 1

Sunday,  September 2

  • 11 AM: TBA
  • 2 PM:  ZZ-3

 


SATURDAY 9/1

Motorcycle Field Games

Take part in the vintage motorcycle games including Slow Races, Plank Ride, T-ball, Barrel Roll, Ball on Cone and Weenie Bite, as we support the BUILD program. 

Register for Field Games


SUNDAY 9/2

Annual Harley-Davidson Museum® Custom Bike Show

You think your bike is HOT, show it off at the H-D Museum Custom Bike Show! Classes include: Antique, VRSC™, Sidecar, Trike, Full Dresser, Stock Sportster, Stock Big Twin, Show Custom, Custom Touring, Radical Custom, Pro Class and Non-H-D Cool Custom. 

Register Your Bike


PARKING & TRANSPORTATION

We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations.  Vehicle and Handicapped parking is also available.  Please plan ahead as parking is limited and allow extra travel time.  For other options, see below.  All parking is first come/first served.

H-D Museum Shuttle

  • Motorcycles and cars can park at Miller Park located at 1 Brewers Way and take a shuttle to the Harley-Davidson Museum.  Both parking and shuttles are free.  Shuttles run throughout the day Thursday, Aug. 30-Saturday, Sept 1 from 10am to 11pm.  Enter Uecker and Yount Lots from South 44th Street and Bluemound Road. Handicapped parking is available.

Motorcycle Parking Only

  • On campus: Enter from South 6th St. onto West Canal St.
  • Street Parking: Available on South 6th Street (between West Clybourn St. and South Florida St.) or on West Canal Street (between South 6th St and North Emmber Ln.)

Media and Handicapped Car Parking Only 

  • South Garden Lot on the southwest side of the intersection of South 6th Street and West Canal St. Enter from the west on West Canal St.  No trailers, RVs, or Motorhomes.

Rideshare Pickup/Drop-off Only 

  • Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary.  New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.
  • South Garden Lot on the southwest side of the intersection of South 6th Street and West Canal St. Enter from the west on West Canal St.  Handicapped parking is available.  No trailers, RVs, or Motorhomes.

Offsite Parking - FREE parking for motorcycles and vehicles is available at the following location:

  • Miller Park, 1 Brewers Way.  Take a free shuttle to the Harley-Davidson Museum.  Shuttles run throughout the day Thursday, Aug 30 - Saturday, Sept 1 from 10am to 11pm.  Trip takes approximately 15 minutes.  Enter Uecker and Yount Lots from South 44th Street and Bluemound Road.  Handicapped parking is available.  No trailers, RVs, or Motorhomes.

Milwaukee County Transit System 

Amtrak Train/Intermodal Station

  • Intermodal Station: 433 West St. Paul Avenue is located in the backyard of the Museum, a short 10-minute walk to campus.  Plan your trip:  amtrak.com/plan-your-trip.html

Rally Packs

Celebrate the 115th Anniversary with exclusive, limited quantity Rally Packs filled with merchandise and offering experiences you can only get in Milwaukee during Labor Day weekend.

PURCHASE RALLY PACKS

115TH ACTIVITIES

HARLEY-DAVIDSON 115TH AND HOG 35TH MOTO-CARNIVAL
WEDNESDAY 8/29 – SUNDAY 9/2

Commencing on the shores of Lake Michigan, this free party is serving up high wire motorcycle thrill shows, Wall of Death, music, drinks, and more.

LEARN MORE
HARLEY-DAVIDSON DEALERSHIPS
WEDNESDAY 8/29 – SUNDAY 9/2

Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.

LEARN MORE
HARLEY-DAVIDSON BEACH BRAWL Presented by TROG*
FRIDAY 8/31 - SATURDAY 9/1

For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan. Free and open to the public, with beach activities providing gritty fun for all ages.

LEARN MORE
FLAT OUT FRIDAY Powered by Harley-Davidson®
FRIDAY 8/31

See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action.

LEARN MORE
RUN WHAT YOU BRUNG Powered by Harley-Davidson®
FRIDAY 8/31

Harley riders from around the world are invited to race side-by-side at the iconic “biggest little track in the world.” Keep getting back in line and show ‘em what you got.

LEARN MORE
Hillclimb Powered
by Harley-Davidson®
SATURDAY 9/1

Ride up to Little Switzerland to watch the best of vertical racing action as racers scale the frontside of the ski hill, competing for time and distance.

LEARN MORE
JUNEAU AVENUE GLOBAL HEADQUARTERS
WEDNESDAY 8/29 – SATURDAY 9/1

Listed on the National Register of Historic Places, this is where it all started. Free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield, and inside the Lobby at the “Freedom” iron wall.

LEARN MORE
FACTORY TOURS
WEDNESDAY 8/29 – FRIDAY 8/31

Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.

LEARN MORE
H-D 115th Police and Civilian Skills Competition
THURSDAY 8/30 – SATURDAY 9/1

Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.

LEARN MORE
LOCAL RIDES Powered by EagleRider Rentals & Tours
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy the best of Milwaukee on these self-guided short-distance rides routed form the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.

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Street Parties & Community Events
WEDNESDAY 8/29 – SATURDAY 9/1

Five Neighborhoods – Four Nights – 115 Years of Freedom. Experience local culture, food and music at these neighborhood street parties and community events.

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Parade
SUNDAY 9/2

Be a part of the celebration as thousands ride proudly through the streets of downtown Milwaukee celebrating 115 years of freedom.

Learn More
Milsco presents the Harley-Davidson Seating Experience
THURSDAY 8/30 – SATURDAY 9/1

Milsco welcomes Harley-Davidson riders to visit its World Headquarters to consult with seating experts. Experience the Harley-Davidson Fit-Shop to test different seat and handlebar combinations with guidance from experts who can then outfit your bike with a seat for a test ride.

LEARN MORE

See the Full Schedule

Mark your calendar. The 115th Anniversary is going to be action-packed.

See the full 115th Schedule