Harley-Davidson Museum<sup>®</sup>

115th Anniversary

Harley-Davidson Museum®

Harley-Davidson Museum 
400 W Canal St
Milwaukee, WI 53201

H-D Museum Event Hours:
Wednesday 8/29 - Saturday 9/1 

Sunday 9/2


Starting at 1PM, shuttles available from Miller Park to the Museum  


Visit the 115th Anniversary Central Rally Point where H-D history and custom culture comes to life. There’s acres of free outdoor activities with live music all weekend long.  All H.O.G. members enjoy complimentary admission to the Harley-Davidson Museum® with a valid H.O.G. membership card and Photo ID.  General Admission Museum tickets are available for purchase the day of your visit (Aug 29 - Sept 2).

By showing your Rally Pack wristband, you will be offered special access and discounts. Check out the Rally Pack section for more information.


Museum Hours:
Wednesday 8/29, Friday 8/31, Saturday 9/1 & Sunday 9/2 
Thursday 8/30


The Shop Hours:
Wednesday 8/29, Friday 8/31, Saturday 9/1 & Sunday 9/2 
Thursday 8/30


MOTOR® Bar & Restaurant Hours:
Wednesday 8/29, Thursday 8/30, Friday 8/31 & Saturday 9/1 
Sunday 9/2 

MOTOR® Can Room Hours:
Wednesday 8/29, Thursday 8/30, Friday 8/31 & Saturday 9/1 
Sunday 9/2 

Chrome Rally Pack VIP Lounge Hours:
Wednesday 8/29, Thursday 8/30 & Saturday 9/1 
Friday 8/31 
Sunday 9/2 


Daily activities at the H-D Museum include: Shirt Cutting, Airbrush Tattoos, Boot Shine, Haircuts and Beard Trims, Budweiser® Beer Garden, Bulleit® Bourbon, Zippo® and Metro Cigars plus...

Custom Culture Artisans:  Check out the hand-crafted leathers, designer apparel, paintings, drawings, and motorcycle parts art offered by hand-selected artisans.

MotoPhotoShow:  Experience the moto centric photography gallery featuring top artists and photographers.

Pinstriping:  Custom pinstriping available by professional artists to customize your ride.

Sailor Jerry Cocktail Bar & Flash Art Gallery: Learn the story of Norman Collins (aka Sailor Jerry) as you share a cocktail and witness the emerging American counterculture who chose to live outside the lines.

Live Tattoos:  The ultimate souvenir, professional tattoo artists will be on hand to add permanent ink to your 115th Celebration experience.  

Ill Conduct & Ives Brothers Stunt Shows:  Experience the thrill as top motorcycle stunt performers show you what not to do as they tear up the pavement.

The Shed Photo Opportunities:  Take a photo in front of a replica of the iconic Shed, the place where it all began in 1903.

New Product Displays:  Time to upgrade, check out the Model Year 2019 Harley-Davidson Motorcycles on display and converse with H-D employees.

Museum H.O.G. Pin:  H.O.G. Members make sure to stop by to pick up your 2018 Museum H.O.G. Pin.

H-D Museum Exhibits:  Within the walls of the H-D Museum® you will find motorcycles and artifacts that tell the story of the Motor Company’s rich history and heritage. Every gallery and exhibit is an astonishing testimony to the legendary bikes, the people who built them and, of course, every individual who ever felt the powerful rumble on a long stretch of road.

Merchandise and Collectibles in The Shop:  Pick up your official 115th Anniversary and H-D Museum merchandise and check out the H-D Originals Collection.

Entertainment:  A variety of music provided throughout the weekend on two stages. All concerts are free and open to the public. No ticket required.

Food & Beverage:  Visit MOTOR® Bar & Restaurant and Can Room along with various outside concessions and beer tents open throughout the weekend.

115th Anniversary RivetsCelebrate your H-D journey or honor the legacy of a loved one with a customized Living the Legend™ Rivet, permanently displayed on the H-D Museum™ grounds. H-D 115th rivets only available through December 2018. 


Live Music at the H-D Museum

All concerts are free and open to the public. No ticket required.

Wednesday,  August 29  

Thursday,  August 30

  • Noon:  Dark Horse
  • 4 PM:  Eminence
  • 7 PM:  Boxkar
  • 9 PM:  Hairball

Friday, August 31

Saturday,  September 1

Sunday,  September 2

  • 11 AM: TBA
  • 2 PM:  ZZ-3



Motorcycle Field Games

Take part in the vintage motorcycle games including Slow Races, Plank Ride, T-ball, Barrel Roll, Ball on Cone and Weenie Bite, as we support the BUILD program. 

Register for Field Games


Annual Harley-Davidson Museum® Custom Bike Show

You think your bike is HOT, show it off at the H-D Museum Custom Bike Show! Classes include: Antique, VRSC™, Sidecar, Trike, Full Dresser, Stock Sportster, Stock Big Twin, Show Custom, Custom Touring, Radical Custom, Pro Class and Non-H-D Cool Custom. 

Register Your Bike


We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations.  Vehicle and Handicapped parking is also available.  Please plan ahead as parking is limited and allow extra travel time.  For other options, see below.  All parking is first come/first served.

H-D Museum Shuttle

  • Motorcycles and cars can park at Miller Park located at 1 Brewers Way and take a shuttle to the Harley-Davidson Museum.  Both parking and shuttles are free.  Shuttles run throughout the day Thursday, Aug. 30-Saturday, Sept 1 from 10am to 11pm.  Enter Uecker and Yount Lots from South 44th Street and Bluemound Road. Handicapped parking is available.

Motorcycle Parking Only

  • On campus: Enter from South 6th St. onto West Canal St.
  • Street Parking: Available on South 6th Street (between West Clybourn St. and South Florida St.) or on West Canal Street (between South 6th St and North Emmber Ln.)

Media and Handicapped Car Parking Only 

  • South Garden Lot on the southwest side of the intersection of South 6th Street and West Canal St. Enter from the west on West Canal St.  No trailers, RVs, or Motorhomes.

Rideshare Pickup/Drop-off Only 

  • Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary.  New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.
  • South Garden Lot on the southwest side of the intersection of South 6th Street and West Canal St. Enter from the west on West Canal St.  Handicapped parking is available.  No trailers, RVs, or Motorhomes.

Offsite Parking - FREE parking for motorcycles and vehicles is available at the following location:

  • Miller Park, 1 Brewers Way.  Take a free shuttle to the Harley-Davidson Museum.  Shuttles run throughout the day Thursday, Aug 30 - Saturday, Sept 1 from 10am to 11pm.  Trip takes approximately 15 minutes.  Enter Uecker and Yount Lots from South 44th Street and Bluemound Road.  Handicapped parking is available.  No trailers, RVs, or Motorhomes.

Milwaukee County Transit System 

Amtrak Train/Intermodal Station

  • Intermodal Station: 433 West St. Paul Avenue is located in the backyard of the Museum, a short 10-minute walk to campus.  Plan your trip:  amtrak.com/plan-your-trip.html


115th Schedule of Events

Mark your calendar. The 115th Anniversary is going to be action-packed.

See the full 115th Schedule

H-D 115th Anniversary  Sponsor logos