115th Anniversary

Juneau Avenue Global Headquarters

Harley-Davidson Motor Company
3700 W. Juneau Ave
Milwaukee, WI 53208

Wednesday 8/29–Saturday 9/1
8am- 5pm

Juneau Avenue Headquarters

 

VISIT THE BIRTHPLACE OF
HARLEY-DAVIDSON

 

Experience where it all started in 1903.  The site of the first factory is listed on the National Register of Historic Places.  There will be free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield and inside the Lobby at the “Freedom” iron wall.  The indoor Jumpstart will also be running all week long giving everyone a chance to saddle up, twist the throttle and run through the gears of a new 2019 Harley-Davidson® motorcycle.

Exclusive Access and Benefits for Chrome Experience Rally Pack Buyers. Check out the Rally Pack section for more information.


PARKING & TRANSPORTATION

We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations.  Vehicle and Handicapped parking is also available.  Please plan ahead as parking is limited and allow extra travel time.  For other options, see below.  All parking is first come/first served.

Motorcycle Parking Only

  • Street Parking: West Highland Blvd. between South 35th Street and South 38th Street.

On-Site Parking

  • Free parking is available for both motorcycles and vehicles. Enter South 37th Street from West Highland Ave. or enter West Juneau Ave. from South 35th Street.

Rideshare Pickup/Drop-off

  • Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary. New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.
  • Located curbside on West Juneau Ave, just west of the main entrance on South 37th Street.  

Milwaukee County Transit System

  • Two routes drop off at the entrance of the campus, just one block from the doors to the main visitor’s entrance.  
  1. Route 35 stops at the corner of West Juneau Ave. and South 35th Street.  See schedule: ridemcts.com/routes-schedules/35
  2. Route 30X stops at the corner of West Highland Ave and South 35th Street. See schedule: ridemcts.com/routes-schedules/30

Amtrak Train

  • There are two stations within a few miles from many of the event locations.  Plan your trip here selecting one of the following two stations as your destination:  
  1. Intermodal Station: 433 West St. Paul Avenue, Milwaukee
  2. General Mitchell International Airport Station:  5601 South 6th Street, Milwaukee

115TH ACTIVITIES

KICKOFF PARTY + HARLEY-DAVIDSON 115TH AND HOG 35TH MOTO-CARNIVAL
WEDNESDAY 8/29 – SUNDAY 9/2

Commencing on the shores of Lake Michigan, this free party is serving up high wire motorcycle thrill shows, Wall of Death, music, drinks, and more.

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HARLEY-DAVIDSON DEALERSHIPS
WEDNESDAY 8/29 – SUNDAY 9/2

Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.

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HARLEY-DAVIDSON BEACH BRAWL Presented by TROG*
FRIDAY 8/31 - SATURDAY 9/1

For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan. Free and open to the public, with beach activities providing gritty fun for all ages.

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FLAT OUT FRIDAY Powered by Harley-Davidson®
FRIDAY 8/31

See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action.

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RUN WHAT YOU BRUNG Powered by Harley-Davidson®
FRIDAY 8/31

Harley riders from around the world are invited to race side-by-side at the iconic “biggest little track in the world.” Keep getting back in line and show ‘em what you got.

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Hillclimb Powered
by Harley-Davidson®
SATURDAY 9/1

Ride up to Little Switzerland to watch the best of vertical racing action as racers scale the frontside of the ski hill, competing for time and distance.

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HARLEY-DAVIDSON MUSEUM®
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy acres of free outdoor activities all weekend long at the 115th Central Rally Point where H-D history and custom culture come to life.

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FACTORY TOURS
WEDNESDAY 8/29 – FRIDAY 8/31

Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.

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H-D 115th Police and Civilian Skills Competition
THURSDAY 8/30 – SATURDAY 9/1

Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.

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LOCAL RIDES Powered by EagleRider Rentals & Tours
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy the best of Milwaukee on these self-guided short-distance rides routed form the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.

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Street Parties & Community Events
WEDNESDAY 8/29 – SATURDAY 9/1

Five Neighborhoods – Four Nights – 115 Years of Freedom. Experience local culture, food and music at these neighborhood street parties and community events.

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Parade
SUNDAY 9/2

Be a part of the celebration as thousands ride proudly through the streets of downtown Milwaukee celebrating 115 years of freedom.

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Milsco presents the Harley-Davidson Seating Experience
THURSDAY 8/30 – SATURDAY 9/1

Milsco welcomes Harley-Davidson riders to visit its World Headquarters to consult with seating experts. Experience the Harley-Davidson Fit-Shop to test different seat and handlebar combinations with guidance from experts who can then outfit your bike with a seat for a test ride.

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115th Schedule of Events

Mark your calendar. The 115th Anniversary is going to be action-packed.

See the full 115th Schedule

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