Juneau Avenue Headquarters

115th Anniversary

Juneau Avenue Global Headquarters

Harley-Davidson Motor Company
3700 W. Juneau Ave
Milwaukee, WI 53208

Wednesday 8/29–Saturday 9/1
8am- 5pm


Experience where it all started in 1903.  The site of the first factory is listed on the National Register of Historic Places.  There will be free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield and inside the Lobby at the “Freedom” iron wall.  The indoor Jumpstart will also be running all week long giving everyone a chance to saddle up, twist the throttle and run through the gears of a new 2019 Harley-Davidson® motorcycle.

Exclusive Access and Benefits for Chrome Experience Rally Pack Buyers. Check out the Rally Pack section for more information.


We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations.  Vehicle and Handicapped parking is also available.  Please plan ahead as parking is limited and allow extra travel time.  For other options, see below.  All parking is first come/first served.

Motorcycle Parking Only

  • Street Parking: West Highland Blvd. between South 35th Street and South 38th Street.

On-Site Parking

  • Free parking is available for both motorcycles and vehicles. Enter South 37th Street from West Highland Ave. or enter West Juneau Ave. from South 35th Street.

Rideshare Pickup/Drop-off

  • Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary. New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.
  • Located curbside on West Juneau Ave, just west of the main entrance on South 37th Street.  

Milwaukee County Transit System

  • Two routes drop off at the entrance of the campus, just one block from the doors to the main visitor’s entrance.  
  1. Route 35 stops at the corner of West Juneau Ave. and South 35th Street.  See schedule: ridemcts.com/routes-schedules/35
  2. Route 30X stops at the corner of West Highland Ave and South 35th Street. See schedule: ridemcts.com/routes-schedules/30

Amtrak Train

  • There are two stations within a few miles from many of the event locations.  Plan your trip here selecting one of the following two stations as your destination:  
  1. Intermodal Station: 433 West St. Paul Avenue, Milwaukee
  2. General Mitchell International Airport Station:  5601 South 6th Street, Milwaukee


115th Schedule of Events

Mark your calendar. The 115th Anniversary is going to be action-packed.

See the full 115th Schedule

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