1010 N Lincoln Memorial Dr
Milwaukee, WI 53202
Thursday 8/30 – Saturday 9/1
Celebrate Harley-Davidson’s 115th and 35 years of the Harley Owners Group. This free party kicks off Wednesday as thousands of riders convene on the shores of Lake Michigan at Veterans Park. All weekend long the Full Throttle Saloon is serving up high wire motorcycle thrill shows, Wall of Death and more. 115th and HOG 35th event merchandise will be available for sale. Meet up with your friends, grab a refreshing beverage, listen to some music and visit with locals at this carnival filled with riding and revelry.
Riders can meet on Wednesday at the Milwaukee-area dealerships to join a group ride, or ride in on their own. Pull in, throw down the kickstand and get ready for a fun filled weekend as the celebration kicks off in Milwaukee!
Select H-D 115th Rally Pack wristband holders receive free parking and private lounge access. Check out the Rally Pack section for more information.
Moto-Carnival Live: Display open for customers – includes HOG check-in, Rally Pack will call, merchandise sales, Dunlop display, MDA, information booths, customer service, food & beverage, JUMPSTART experiences, 3V experience, P&A display and motorcycle display.
Dyno Drags: All Out Dyno Drags invites you to be a part of a rare, exciting, and adrenaline rushing event with a custom – state of the art – dual motorcycle dynamometer.
Helicopter Rides: Take a breathtaking ride in a Robinson R44 helicopter. You will get a bird's eye view of Veteran's Park and the beautiful Milwaukee shoreline. Fees apply.
Bungee Slingshot: Catapult your bad self through the air on this Moto-Carnival ride. Feel the adrenaline as you experience this one of a kind ride.
Mechanical HOG: Take this very different HOG for a ride as it spins and twists in all directions – how long can you hang on?
Ferris Wheel: Catch the best view of the H-D Moto-Carnival, the Milwaukee skyline and the shores of Lake Michigan atop the 60 foot Ferris wheel. Fees apply.
Rhett Rotten Show: Rhett Rotten’s Wall of Death, featuring daredevil Rhett Rotten on a vintage Harley-Davidson, defying gravity as he circles his custom-built Wall of Death performing stunts that you have to see to believe.
Una Circus: Circus Una’s Motorcycle Thrill Show, featuring the world’s only all-female, wheelie-popping motorcycle trapeze high-wire thrill show.
Globe of Death: The Urias Globe of Death, featuring three motorcycles with throttles wide-open, inside a 16 foot steel sphere, all while one of the Urias Family Daredevils stands.
Join dealerships throughout the United States as the ride to Veteran's Park for the 115th Anniversary Kick-off Celebration.
115th Anniversary Celebration Kick-off
Let's get the party started! Join us for a special moment to celebrate 115 years of building Harley-Davidson motorcycles.
Bagger Nation Baddest Bagger Bike Show
Baddest Bagger is the original custom Bagger competition for builders to show off their hard work and creativity. There are four classes to compete in: Stock–up to a 23” front wheel, Modified–up to a 26” front wheel, Radical–up to a 30” front wheel, Open or Pro Class–32” and up front wheel.
Bike Show: 1pm-4pm
Horse Backstreet Chopper Bike Show
Have a rolling piece of art? Enter the Horse Backstreet Chopper Bike show--all bikes are welcome and encouraged to enter.
Bike Show: 1pm-4pm
We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations. Vehicle and Handicapped parking is also available. Please plan ahead as parking is limited and allow extra travel time. For other options, see below. All parking is first come/first served.
Motorcycle Parking Only
On-Site Parking Lots
Rideshare Pickup/Drop-off Only
Milwaukee County Transit System
Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.LEARN MORE
For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan. Free and open to the public, with beach activities providing gritty fun for all ages.LEARN MORE
See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action.LEARN MORE
Harley riders from around the world are invited to race side-by-side at the iconic “biggest little track in the world.” Keep getting back in line and show ‘em what you got.LEARN MORE
Ride up to Little Switzerland to watch the best of vertical racing action as racers scale the frontside of the ski hill, competing for time and distance.LEARN MORE
Enjoy acres of free outdoor activities all weekend long at the 115th Central Rally Point where H-D history and custom culture come to life.LEARN MORE
Listed on the National Register of Historic Places, this is where it all started. Free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield, and inside the Lobby at the “Freedom” iron wall.LEARN MORE
Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.LEARN MORE
Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.LEARN MORE
Enjoy the best of Milwaukee on these self-guided short-distance rides routed form the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.LEARN MORE
Five Neighborhoods – Four Nights – 115 Years of Freedom. Experience local culture, food and music at these neighborhood street parties and community events.LEARN MORE
Be a part of the celebration as thousands ride proudly through the streets of downtown Milwaukee celebrating 115 years of freedom.Learn More
Milsco welcomes Harley-Davidson riders to visit its World Headquarters to consult with seating experts. Experience the Harley-Davidson Fit-Shop to test different seat and handlebar combinations with guidance from experts who can then outfit your bike with a seat for a test ride.LEARN MORE