Beach Racing

115th Anniversary

Harley-Davidson Beach Brawl Presented by TROG*

Bradford Beach
2400 N Lincoln Memorial Dr.
Milwaukee, WI 5321
1

Friday 8/31
10am-4pm

Saturday 9/1

12pm-7pm

*In partnership with Milwaukee County Parks

 

YOU BET, WE'RE ALL GOING!

 

For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan.  Free and open to the public, with beach activities providing gritty fun for all ages.  On Friday, racers will be wrenching and kicking up sand as they practice and get prepared for the competition.  Vintage and new bikes will meet up and battle it out on the oval on Saturday, paying tribute to the early days of racing.  The beach is open for swimming. Food and beverage will be flowing from the tiki bars and bikes will be on display for all to see.  This is a must-see event!

If you want a chance to participate in the race on Saturday, September 1, check out the race class requirements and enter your bike.

Sign up to Race 


PARKING & TRANSPORTATION

We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations.  Vehicle and Handicapped parking is also available.  Please plan ahead as parking is limited and allow extra travel time.  For other options, see below.  All parking is first come/first served.

Motorcycle Parking Only

  • Curbside parking spaces on the east side of North Lincoln Memorial Dr. north of the Beach House.

Rideshare Pickup/Drop-off 

  • Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary.  New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.
  • Located curbside on the east side of North Lincoln Memorial Drive at the north end of Bradford Beach.

Offsite Parking

  • Limited free parking is available on grass lots for both motorcycles and vehicles.  Travel ¾ mile north of the Beach House on North Lincoln Memorial Dr, both east and west sides of the street have lots.  Follow parking attendant instructions.  No trailers, RVs, or Motorhomes.  
  • There is ample free and paid parking nearby in downtown Milwaukee parking lots and structures.  Details here: parkmilwaukee.com/

Milwaukee County Transit System

  • Route 21 stops at the corner of East Water Tower Rd. and North Ave.  (Walk down East Water Tower Rd. to beach – about a 5-minute walk) See schedule: ridemcts.com/routes-schedules/21

115TH ACTIVITIES

KICKOFF PARTY + HARLEY-DAVIDSON 115TH AND HOG 35TH MOTO-CARNIVAL
WEDNESDAY 8/29 – SUNDAY 9/2

Commencing on the shores of Lake Michigan, this free party is serving up high wire motorcycle thrill shows, Wall of Death, music, drinks, and more.

LEARN MORE
HARLEY-DAVIDSON DEALERSHIPS
WEDNESDAY 8/29 – SUNDAY 9/2

Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.

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FLAT OUT FRIDAY Powered by Harley-Davidson®
FRIDAY 8/31

See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action.

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RUN WHAT YOU BRUNG Powered by Harley-Davidson®
FRIDAY 8/31

Harley riders from around the world are invited to race side-by-side at the iconic “biggest little track in the world.” Keep getting back in line and show ‘em what you got.

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Hillclimb Powered
by Harley-Davidson®
SATURDAY 9/1

Ride up to Little Switzerland to watch the best of vertical racing action as racers scale the frontside of the ski hill, competing for time and distance.

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HARLEY-DAVIDSON MUSEUM®
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy acres of free outdoor activities all weekend long at the 115th Central Rally Point where H-D history and custom culture come to life.

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JUNEAU AVENUE GLOBAL HEADQUARTERS
THURSDAY 8/30 – SATURDAY 9/1

Listed on the National Register of Historic Places, this is where it all started. Free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield, and inside the Lobby at the “Freedom” iron wall.

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FACTORY TOURS
WEDNESDAY 8/29 – FRIDAY 8/31

Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.

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H-D 115th Police and Civilian Skills Competition
THURSDAY 8/30 – SATURDAY 9/1

Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.

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LOCAL RIDES Powered by EagleRider Rentals & Tours
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy the best of Milwaukee on these self-guided short-distance rides routed form the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.

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Street Parties & Community Events
WEDNESDAY 8/29 – SATURDAY 9/1

Five Neighborhoods – Four Nights – 115 Years of Freedom. Experience local culture, food and music at these neighborhood street parties and community events.

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Parade
SUNDAY 9/2

Be a part of the celebration as thousands ride proudly through the streets of downtown Milwaukee celebrating 115 years of freedom.

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Milsco presents the Harley-Davidson Seating Experience
THURSDAY 8/30 – SATURDAY 9/1

Milsco welcomes Harley-Davidson riders to visit its World Headquarters to consult with seating experts. Experience the Harley-Davidson Fit-Shop to test different seat and handlebar combinations with guidance from experts who can then outfit your bike with a seat for a test ride.

LEARN MORE

115th Schedule of Events

Mark your calendar. The 115th Anniversary is going to be action-packed.

See the full 115th Schedule

H-D 115th Anniversary  Sponsor logos