Beach Racing

115th Anniversary

Harley-Davidson Beach Brawl Presented by TROG*

Bradford Beach
2400 N Lincoln Memorial Dr.
Milwaukee, WI 5321

Friday 8/31

Saturday 9/1


*In partnership with Milwaukee County Parks


For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan.  Free and open to the public, with beach activities providing gritty fun for all ages.  On Friday, racers will be wrenching and kicking up sand as they practice and get prepared for the competition.  Vintage and new bikes will meet up and battle it out on the oval on Saturday, paying tribute to the early days of racing.  The beach is open for swimming. Food and beverage will be flowing from the tiki bars and bikes will be on display for all to see.  This is a must-see event!

If you want a chance to participate in the race on Saturday, September 1, check out the race class requirements and enter your bike.

Sign up to Race 


We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations.  Vehicle and Handicapped parking is also available.  Please plan ahead as parking is limited and allow extra travel time.  For other options, see below.  All parking is first come/first served.

Motorcycle Parking Only

  • Curbside parking spaces on the east side of North Lincoln Memorial Dr. north of the Beach House.

Rideshare Pickup/Drop-off 

  • Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary.  New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.
  • Located curbside on the east side of North Lincoln Memorial Drive at the north end of Bradford Beach.

Offsite Parking

  • Limited free parking is available on grass lots for both motorcycles and vehicles.  Travel ¾ mile north of the Beach House on North Lincoln Memorial Dr, both east and west sides of the street have lots.  Follow parking attendant instructions.  No trailers, RVs, or Motorhomes.  
  • There is ample free and paid parking nearby in downtown Milwaukee parking lots and structures.  Details here:

Milwaukee County Transit System

  • Route 21 stops at the corner of East Water Tower Rd. and North Ave.  (Walk down East Water Tower Rd. to beach – about a 5-minute walk) See schedule:


115th Schedule of Events

Mark your calendar. The 115th Anniversary is going to be action-packed.

See the full 115th Schedule

H-D 115th Anniversary  Sponsor logos