Commencing on the shores of Lake Michigan, this free party is serving up high wire motorcycle thrill shows, Wall of Death, music, drinks, and more.LEARN MORE
Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.LEARN MORE
For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan. Free and open to the public, with beach activities providing gritty fun for all ages.
*In partnership with Milwaukee County Parks.
See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action.LEARN MORE
Harley riders from around the world are invited to race side-by-side at the iconic “biggest little track in the world.” Keep getting back in line and show ‘em what you got.LEARN MORE
Ride up to Little Switzerland to watch the best of vertical racing action as racers scale the frontside of the ski hill, competing for time and distance.Learn More
Enjoy acres of free outdoor activities all weekend long at the 115th Central Rally Point where H-D history and custom culture come to life.LEARN MORE
Listed on the National Register of Historic Places, this is where it all started. Free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield, and inside the Lobby at the “Freedom” iron wall.LEARN MORE
Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.LEARN MORE
Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.LEARN MORE
Enjoy the best of Milwaukee on these self-guided short-distance rides routed from the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.LEARN MORE
Five Neighborhoods – 10 Nights – 115 Years of Freedom. Experience local culture, food and music at these neighborhood street parties and community events.LEARN MORE
Be a part of the celebration as thousands ride proudly through the streets of downtown Milwaukee celebrating 115 years of freedom.Learn More
Milsco welcomes Harley-Davidson riders to visit its World Headquarters to consult with seating experts. Experience the Harley-Davidson Fit-Shop to test different seat and handlebar combinations with guidance from experts who can then outfit your bike with a seat for a test ride.Learn More
We encourage you to get out and ride, utilizing the free motorcycle parking available at most locations. Vehicle and Handicapped parking is also available. Please plan ahead as parking is limited and allow extra travel time. Please visit the and click on each venue for specific information about parking at those events. For other options, see below. All parking is first come/first served.
H-D Museum Shuttle
Motorcycles and cars can park at Miller Park located at 1 Brewers Way and take a shuttle to the Harley-Davidson Museum. Both parking and shuttles are free. Shuttles run throughout the day Thursday, Aug. 30-Saturday, Sep 1 from 10a.m. to 11pm. Enter Uecker and Yount Lots from South 44th Street and Bluemound Road. Handicapped parking is available.
Rideshare Pickup/Drop-off Only
Lyft is the Official Rideshare Partner of the Harley-Davidson 115th Anniversary. Pickup and drop-off zones are available as shown below if they are outside the venue’s normal main entrance. New users get $5 off first 2 rides using promo code HD115. Offer valid through 9/2/18.
More than 100 musical acts are scheduled during Labor Day weekend in Milwaukee. Visit the H-D 115th & H.O.G. 35th Moto-Carnival, Harley-Davidson Museum, local dealerships, and neighborhood street parties to hear music made for all generations. These events are free and open to the public and do not require a ticket. Entertainment can be found by selecting at the top of this page. Please visit the dealership 115th web sites at the links provided to get the most up-to-date list of their entertainment.
The event will happen rain or shine.
Wristbands offer unique, limited quantity experiences and should be protected like cash. Lost or stolen wristbands may be replaced onsite at H-D 115th and HOG 35th Moto-Carnival Will Call (Veterans Park) for a fee, while supplies last: Event Pack $25, Rides Home Pack $100 and Chrome Experience Pack $700. You must provide a photo ID and receipt from original purchase. Names must match on both documents. Only a small limited quantity of wristbands will be available on-site for these exceptions. Once supplies are depleted, they cannot be replaced. For best chance of replacement, we suggest buying a new pack online prior to the event as soon as you realize they are missing.
If security lock has a manufacturers defect and wristband can’t be securely fastened, it should be exchanged onsite at H-D 115th and HOG 35th Moto-Carnival Will Call (Veterans Park). The damaged wristband must be surrendered at time of replacement. Any other damage, cutting or tampering renders the wristband invalid and it will not be exchanged and all benefits will be surrendered.
Yes. Please provide a receipt to new wristband holder as in some circumstances it may be required as proof of purchase onsite at the event.
No. All sales are final.
No. All sales are final. Prior to purchasing, please reference the size chart listed with each Rally Pack for t-shirt measurements.
Possibly. The benefits shown in the packages are confirmed at time of sale. Any new benefits added after purchase will be available at no additional charge to wristband holders no matter when it was ordered.
No. Only 1 person on the bike needs a wristband in order to be provided parking for a motorcycle.
Advance ticketing is available at . You may also purchase tickets in the lobby for same day visits. Tickets purchased on or before August 10, 2018, will be mailed to customers within the US. Having a ticket in-hand provides the fastest access into the Museum, bypassing the lobby and going directly to the exhibit entrance. General Museum Admission $20, Child (under age 18) $10, and HOG Members FREE (with valid active membership card and photo ID).
HOG members always have complimentary access and will not need a ticket. HOG members can walk-in, bypass the lobby and go right to the Museum exhibit entrance on the second floor. A valid active HOG membership card and a photo ID must be presented for access.
There are lots of ways to get involved. Harley-Davidson has invited tens of thousands of riders from around the world including custom bike builders, stunt teams, charitable groups, HOG Chapters, as well as a few other surprise guests. The parade is special and we design it to be entertaining for spectators and a highly memorable experience for riders. Harley-Davidson riders can also enter for a chance to win a spot in the parade at Harley-Davidson events in the U.S. by participating in the Adventure Challenges. Visit the Harley-Davidson display at Daytona Bike Week (March 10-17), Laughlin River Run® (April 25-28), Laconia Motorcycle Week® (June 9-17) and Hot Harley Nights™ (July 12-15) for more information. Stay tuned throughout the year, and while in Milwaukee Labor Day weekend, for more opportunities to score a pass. If you want to guarantee a spot in the parade, there is a limited quantity of Chrome Experience Rally Packs for sale starting March 9 (while supplies last). The pack contains commemorative merchandise, electronics, tickets and exclusive experiences all around the city, including one parade pass.
Lodging is available in and around the city. There are many campgrounds, private home rentals and nearly 18,000 hotel rooms in the greater Milwaukee area. To help you find a place to stay, check out the variety of housing tools available online. Below are some of the resources available:
3. Call hotels in the Milwaukee-area directly. Due to high demand, many hotel rooms in Milwaukee are charging premium rates and requiring minimum night stays.
In addition, the following are accepting reservations:
Please call H-D Customer Care at 800-258-2464 or 414-343-4056.