Harley-Davidson® Adventure Challenge

In 2018, we’re celebrating 115 years of Harley-Davidson®. We’re celebrating riders. That’s what the Adventure Challenge is all about. Getting out on two wheels and experiencing the thrill of the ride. Stop by an Adventure Challenge Station to get the event’s unique challenge map. Inside you’ll find inspiration for firing up your engine and building bonds while at events throughout the year. Take a ride on the route outlined within. Snap a picture along the way. Come back and visit us to share how you found your freedom. You’ll receive a keepsake to celebrate the memories you’ve made.

Where can they participate in the Adventure Challenge?

You can find Adventure Challenge Stations at the following events:

·       Daytona Bike Week - Daytona Beach, FL - March 10-17

·       Laughlin River Run® - Laughlin, NV -  April 25-28

·       Laconia Motorcycle Week® - Laconia, NH - June 9-17

·       Hot Harley Nights™ - Sioux Falls, SD - July 12-15

·       Sturgis® Motorcycle Rally - Sturgis, SD - August 4-11

·       115th Anniversary Celebration - Milwaukee, WI - August 29-September 2

Make sure to stop by the Adventure Challenge Stations at events before July 15th for a chance to celebrate the 115th Anniversary in Milwaukee and to learn more about the Adventure Challenge.

How can they enter the sweepstakes?

To enter the sweepstakes, stop by the Adventure Challenge Station at one of our featured events listed below to fill out the sweepstakes entry form (via tablet or paper form).

·       Daytona Bike Week – Daytona Beach, FL – March 10-17

·       Laughlin River Run® – Laughlin, NV – April 25-28

·       Laconia Motorcycle Week – Laconia, NH – June 9-17

·       Hot Harley Nights – Sioux Falls, SD – July 12-15

The sweepstakes is open to any U.S. citizens above the age of 18 who stop by the Adventure Challenge Station at the featured events.

See the Adventure Challenge Station Sweepstakes Official Rules below for details on eligibility and entry.

What can they win?

Enter to win a chance to celebrate the 115th Anniversary in Milwaukee. The winner will receive:

·       4 nights of accommodation in Milwaukee for 2 people (August 29-September 2)

·       2 Harley-Davidson® 115th Anniversary Chrome Experience Rally Packs

·       1 $500 Visa Gift Card

How long is the sweepstakes?

The sweepstakes will run at featured events from March 10 through July 15, 2018. The winner will be selected on or about July 18, 2018.




SPONSOR:  Harley-Davidson Motor Company, Inc., 3700 West Juneau Avenue, Milwaukee, WI 53208.

ELIGIBILITY:  To enter the 2018 Harley-Davidson Adventure Challenge Station Sweepstakes (the “Sweepstakes”), you must be a legal U.S. resident physically residing in the 50 United States (includes DC) and, at the time of entry, must be at least 18 years of age or older and have reached the age of majority in your state of residence.  Employees of Sponsor or its affiliates, sales representatives, agencies, dealers, retailers, wholesalers, distributors, and promotional and other vendor agencies involved in the Sweepstakes, their respective parent companies, affiliates, subsidiaries, service agencies, independent contractors, and the immediate family (parent, spouse, sibling, child, grandparent, grandchild, regardless of where they reside) and household members of all such employees, are NOT eligible.  Sweepstakes is subject to all federal, state, and local laws and regulations.  Void where prohibited or restricted by law.

HOW TO ENTER:  To enter: (1) visit an Adventure Challenge Station at one of the featured events listed below; (2) obtain the Adventure Challenge Pamphlet and Official Sweepstakes Entry Form; and (3) complete the Official Sweepstakes Entry Form and deposit the completed form into the on-site entry box during regular event hours.  Alternatively, entrants may complete and submit their Official Sweepstakes Entry Form during regular event hours using the tablets available at the Adventure Challenge Station.  Entries that are lost, late, incomplete, illegible, corrupted, mechanically reproduced, falsified, mutilated, damaged, altered or otherwise irregular, misdirected entries or entries not received for any other reason will be judged void and disqualified at Sponsor’s sole and absolute discretion.  Limit one (1) Sweepstakes entry per person.  The information you provide will be used consistent with Sponsor’s Privacy Policy available at www.h-d.com/privacy.  Entries become property of Sponsor and will not be returned.

FEATURED EVENTS / ENTRY PERIOD:  Entrants may enter the Sweepstakes during the regular hours of operation of the Adventure Challenge Stations at the following featured events. 

DATE (2018)



March 10-17

Daytona Bike Week

Daytona Beach, FL

April 25-28

Laughlin River Run

Laughlin, NV

June 9-17

Laconia Motorcycle Week

Laconia, NH

July 12-15

Hot Harley Nights

Sioux Falls, SD

PRIZE AND APPROXIMATE RETAIL VALUE (“ARV”):  There will be one (1) prize awarded from among all entries submitted at the featured events.  The prize consists of the following:

·       Hotel accommodations in Milwaukee, Wisconsin for four (4) nights, from August 29, 2018 through September 2, 2018, in connection with Harley-Davidson’s 115th Anniversary celebration.  Please see additional details below.  (ARV:  $1,236.)

·       Two (2) Harley-Davidson 115th Anniversary Chrome Experience Rally Packs.  Each Rally Pack includes:

o   115th Anniversary T-Shirt

o   115th Anniversary Tote

o   H-D Cooling Towel

o   H-D Cell Phone Battery Charger

o   115th Anniversary Hero Card

o   115th Anniversary Sticker

o   H-D Ear Buds

o   H-D Face Mask

o   Flat Out Friday powered by Harley-Davidson Ticket (valid Friday 8/31/18 for one (1) entry)

o   Peace Guy (receive one print of an original drawing by Willie G. Davidson)

o   Parade Pass (valid Sunday 9/2/18 for one (1) Harley-Davidson motorcycle, rider, and passenger)

o   Portable Camera & Memory Card

o   $100 Harley-Davidson Museum Gift Card (valid 363 days/year at The Harley-Davidson Museum, The Shop, Motor, and The Can Room)

o   115th Anniversary Wristband - show your wristband for Exclusive Access & Experiences (download the H-D mobile app in Summer for more detail on benefits)

§  Local Rides:  Free 115th Souvenir glassware with the purchase of a beverage (while supplies last) at South Shore Park and Whitnall Park Beer Gardens (Wednesday-Sunday 8/29-9/2)

§  Great Lakes Dragaway:  $1 Off Tap Beers, Soda, Bottled Water and Sailor Jerry Cocktails (Friday 8/31).

§  Great Lakes Dragaway:  $15 Discount Off Run What You Brung Racer Registration Fee (only $20 vs. $35).

§  H-D 115th & HOG 35th Moto-Carnival:  On-Site Free Motorcycle Parking at Veterans Park (Wednesday-Saturday 8/29-9/1)

§  Juneau Avenue Headquarters:  Exclusive Behind the Scenes Tour and One Limited Edition Juneau Ave T-Shirt (Saturday 9/1 7am-6pm)

§  H-D Museum:  Private Lounge Access (Wednesday-Thursday 8/29-8/30 9am-9pm; Friday 8/31 9am-3pm; Saturday 9/1 9am-9pm; Sunday 9/2 9am-6pm)

§  H-D Museum:  Davidson Family Story Tellers Session (date/time TBD)

§  H-D Museum:  Gallery Talks/Mini Tour with Complimentary Admission (Wednesday-Sunday 8/29-9/2 7am-9am)

§  H-D Museum:  Early Access to The Shop & 10% Discount (Wednesday – Sunday 8/29-9/2 7am-9am)

§  H-D Museum:  Free coffee (Wednesday – Sunday 8/29-9/2 7am-9am)

§  H-D 115th and HOG 35th Moto-Carnival:  Private Lounge Access (Wednesday – Sunday 8/29-9/2)

§  H-D Powertrain Operations:  Early Access to Factory Tours (Thursday 8/30-Fri 8/31 7am-9am; meet at the H-D Museum for an escorted ride to PTO (Thursday 8/30 and Friday 8/31 6:30am and 7:30am)

ARV of Rally Packs: $1,990.

·       One (1) $500 Visa Gift Card.  Gift card subject to terms and conditions.  (ARV:  $500.)

Total ARV of prize:  $3,726.

Taxes on prizes are the sole responsibility of the winners.  Sponsor will provide winner and one (1) guest hotel accommodations for four (4) nights (one (1) double occupancy room; excludes meals, room service, or other incidentals), and a $500 Visa Gift Card intended for transportation and incidental expenses.  PLEASE NOTE:  The prize does not include travel-related expenses; winner and guest are responsible for all travel arrangements to and from Milwaukee, WI and while attending the Harley-Davidson 115th Anniversary (e.g., transportation to/from events, taxis).  Guest must be either (i) 18 years of age or older, or (ii) the winner’s child, legal ward, or sibling.  Winner and guest must be able to use hotel accommodations on the Sponsor-selected dates of August 29, 2018 – September 2, 2018 to attend the Harley-Davidson 115th Anniversary celebration, or the hotel accommodations portion of the prize may be forfeited at Sponsor’s sole discretion.  Sponsor will determine hotel accommodations in its sole discretion.  All other expenses and costs not expressly listed above, including but not limited to meal expenses, room service, federal, state, and local taxes, tips, entertainment, transfers, and transportation expenses are the winner’s sole responsibility.

The actual value of the prize is expected to vary based on fluctuations in hotel pricing.  If the actual value of the hotel accommodations is less than stated, the difference will not be awarded in cash, and no such claim will be honored.

Any and all guarantees and warranties for merchandise prizes are subject to the manufacturer’s and/or service providers terms and conditions, and winner agrees to look solely to such manufacturers and/or service providers for any warranty or guarantee claim.  No substitution or cash equivalent is allowed except in the sole discretion of the Sponsor.  Sponsor reserves the right to substitute prizes of the same approximate retail value.  For prizes $600 or more in value to an individual winner in a calendar year, winner’s social security number or taxpayer ID will be required in order to issue a Form 1099-MISC showing prize ARV as income to winner.  Prize consists only of items specifically listed as part of the prize.  All costs and expenses not specified herein, related to any prize, including but not limited to delivery, installation, service activation fees, and other expenses incurred by accepting the prize, are the sole responsibility of the winner.

WINNER SELECTION:  A random drawing from among eligible entries received at the Events will be conducted on or about July 18, 2018.  The odds of winning depend on the number of eligible entries received at the featured events.  The winner will be notified by phone, e-mail, or regular mail, in the Sponsor’s sole discretion using the contact information provided.  Return of prize notification as undeliverable may result in the prize being forfeited and an alternate winner may be randomly selected from the remaining eligible entries.  If a winner does not respond as directed in the prize notification within five (5) days of notification, he/she may be disqualified in the sole discretion of the Sponsor and an alternate winner randomly selected from the remaining eligible entries.  Except where prohibited, affidavit of eligibility, prize acceptance form, tax information, publicity release, and/or mutually acceptable liability releases may be required and, if so, must be returned within the specified time or prize will be forfeited and alternate winner chosen.

PUBLICITY RELEASEExcept where prohibited, acceptance of a prize constitutes winner’s consent that his or her name, likeness, voice and/or biographical data may be used for advertising and promotional purposes without limitation and without additional notice, compensation, or consent.

ENTRANTS’ AGREEMENT TO ABIDE BY OFFICIAL RULES:  By entering, entrant agrees that s/he has read, accepted and will abide by and be bound by these Official Rules and agrees that any dispute with regard to the conduct of this sweepstakes, rule interpretation, or the awarding of any prize shall be submitted to Sponsor, whose decision shall be binding and final.  The sweepstakes will be run in accordance with these Official Rules, available at the Harley-Davidson booths, which shall prevail, govern and control in the event of any inconsistency with any sweepstakes-related materials.

RELEASE OF LIABILITY:  By entering, entrant agrees to release and hold harmless Sponsor, or its dealers and retailers, affiliates, sales representatives, agencies, wholesalers, distributors and promotional and other vendor agencies involved in the sweepstakes, their respective parent companies, affiliates, subsidiaries, service agencies, independent contractors, and the officers, directors, employees, agents and representatives of any of the above organizations (“Releasees”) from any injury, loss or damage to person, including death, or property due in-whole or in-part, directly or indirectly, to the acceptance or use/misuse of any prize, participation in any sweepstakes-related activity, or participation in the sweepstakes.

LIMITATION OF LIABILITY:  Releasees are not responsible for and each entrant releases and holds harmless the Releasees from and against any and all losses, damages, actions, demands, liabilities or claims of whatever nature or kind arising out of, or in connection with a prize or any portion thereof or this sweepstakes.  Without limiting the generality of the foregoing, the Releasees not responsible for any typographical or other error in the printing of this offer, administration of the sweepstakes or in the announcement of prizes, including erroneous appearance of qualification for a prize, and under no circumstances will more than the stated number of prizes be awarded. Sponsor reserves the right, in its sole and absolute discretion, to modify, cancel, or suspend this sweepstakes, or to amend the Official Rules at any time, without prior individual notice, should any factor interfere with the administration, security, or proper play of this sweepstakes as contemplated by these Official Rules. If for any reason Sponsor is prevented from continuing with this sweepstakes, or the integrity and/or feasibility of the sweepstakes is severely undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the sweepstakes without further obligation. If Sponsor in its discretion elects to so abbreviate the sweepstakes, Sponsor reserves the right, but not the obligation, to award the prize from among all eligible entries received to date.


DISPUTES REGARDING THE IDENTITY OF ENTRANT:  Entries will be deemed made by the person whose contact information was submitted at the time of entry.  In the event of a dispute, the selected entrant may be required to provide proof that s/he is the person identified on the entry form.

DISPUTES/CHOICE OF LAW:  EXCEPT WHERE PROHIBITED, Each entrant agrees that (1) any and all disputes, claims, and causes of action arising out of or in connection with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action, and any judicial proceeding shall take place in a federal or state court in Milwaukee, Wisconsin, U.S.A; (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental, and consequential damages, and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and the Sponsor in connection with this Sweepstakes shall be governed by, and construed in accordance with the laws of the State of Wisconsin, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Wisconsin or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than those of the State of Wisconsin.

PRIVACYPersonally identifiable information that is submitted by entrants as part of this sweepstakes will be used to administer the sweepstakes, select the winners, and fulfill the prizes, and will be treated in accordance with Sponsor’s Privacy Policy available at www.h-d.com/privacy.

WINNERS’ LIST:  For the name of the winner, please send a self-addressed stamped envelope to:  Winner’s List – 2018 Harley Davidson Adventure Challenge Station Sweepstakes, P.O. Box 594, Milwaukee, WI 53203.  Winner’s list will be available on or about August 1, 2018.