new logo

Photographs courtesy of the Harley-Davidson Motor Company Archives. Copyright H-D®


As featured in H.O.G.® Magazine Issue 023

The Harley-Davidson Bar and Shield is a symbol of freedom, attitude and independence. It is recognized in every state and in virtually every country around the world. It brings riders together and it’s with you when you go it alone. You may think the logo has never changed in our 110-year history, but it has... many times.

In honor of the new H.O.G.® logo (introduced in H.O.G.® 023), we dug deep into the Harley-Davidson Archives to see how the Bar and Shield has evolved over time.