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September 2-6, 2021 | Milwaukee, Wisconsin, USA

Hometown Rally

Get Rally Ready

Get your motors running for Milwaukee’s biggest biker bash. Join us this Labor Day weekend at the 20-acre campus of The Harley-Davidson Museum, and get your fill of bikes, history and live events. Start with a visit through the museum which will serve as a central rally point for all of the events taking place at that downtown site and six surrounding Harley-Davidson® dealerships. From there, a two-wheeled adventure is yours for the making.


Location & Date
Milwaukee, Wisconsin (USA)

September 2-6, 2021


Harley-Davidson® relies on local health guidelines to inform our participation and protect our staff, our riders, and our communities.

Music & Entertainment

Hairball Performing

They’re more than a rock tribute band. Their performances are unforgettable events.


Thursday 9/2
7pm Opener: Audiochonk
9pm Headliner: Hairball


Randy Houser  Performing
Randy Houser

Get wooed by inimitable voice of Country singing sensation, Randy Houser.


Friday 9/3
7pm Opener: Driftwood
8:15pm Second Act: Kassi Ashton
9:30pm Headliner: Randy Houser

Jackyl Group Shot

Explore more about the hard rockin’ Georgia band led by Jesse James Dupree. Featuring special guest DMC, from RUN-D.M.C.


Saturday 9/4
7pm Opener: Wildside
9pm Headliner: Jackyl with special guest DMC from RUN-D.M.C.

Group Shot of Panic Station
Panic Station

A favorite at some of Wisconsin’s biggest music festivals, Panic Station rocks everything from funk to pop, classic and new.


Sunday 9/5


Man performing a motorcycle stunt
Performance & Stunt Shows

Experience the party of the summer, free live concerts, food-and-beverage sites, V-Twin Visionary Bike Showcase, Unknown Industries, Police Skills, and Flat Out Friday Boonie Bike Races. The Museum will remain open for general admission during the event.


V-Twin Visionary Beer City Speed & Style Showcase
Sunday: 10am - 5pm

Unknown Industries
Thursday - Saturday: 12pm, 4pm, 6:30pm
Sunday: 12pm, 2pm, 4pm

Police Skills Demostration Riding
Thursday - Friday: 3:30pm, 6pm
Saturday: 11:30am, 3:30pm, 6pm
Sunday: 11:30am, 1:30pm, 3:30pm

Flat Out Friday Boonie Bike Races
Saturday: Heat #1 at 1pm, Heat #2 at 2pm, Finals at 5pm


Man riding a motorcycle
Take A Demo Ride

Your day wouldn’t be complete without test riding the Pan America, the Sportster® S, or any of our other 2021 new models. Visit the Harley-Davidson® Museum or any of the participating dealerships to experience a demo ride.


Thursday - Sunday: 10am - 4pm

House of Harley-Davidson
Thursday - Saturday: 10am - 4pm

Wisconsin Harley-Davidson
Thursday - Saturday: 9am - 4pm

West Bend Harley-Davidson
Friday - Saturday: 10am - 5pm

Uke's Harley-Davidson
Saturday - Sunday: 10am - 5pm
Monday: 10am - 4pm

Visit a local dealership

11310 W Silver Spring Rd

Milwaukee, WI 53225

139 N Main St

Thiensville, WI 53092

1280 Blue Ribbon Dr

Oconomowoc, WI 53066

6221 W Layton Ave

Greenfield, WI 53220

2910 W Washington St

West Bend, WI 53095

5995 120th Ave

Kenosha, WI 53144

Harley Employee assisting a woman checking-in
H.O.G. Check-In

The Museum will host a H.O.G. member Check-In, and there will be a H.O.G. member Check-In at each of the six participating Harley-Davidson dealerships in the area. Event H.O.G. merchandise will also be available.


Thursday - Saturday: 10am - 6pm
Sunday: 10am - 5pm

Dealer Check-In
Thursday - Saturday: 10am - 6pm


Milwaukee Harley-Davidson
House of Harley-Davidson
Suburban Harley-Davidson
Wisconsin Harley-Davidson
West Bend Harley-Davidson
Uke's Harley-Davidson
Harley-Davidson of Madison

Getting there is half the fun
Start at the world-class Harley-Davidson Museum in Milwaukee and ride north around Lake Michigan, through Door County and the Upper Peninsula and over the "Mighty Mac" Bridge to Mackinaw City, MI
This scenic route takes you through some of the best riding in the country. From majestic State Parks to towering National Forests, this trip will cover it all. Plus if you're up for the challenge, the famous Tail of the Dragon awaits your your next adventure. 
Plan for this event
  • Pack items that have more than one use. A multi-tool is handier than a basic pocket knife.
  • Pack all your cold weather and raingear no matter what time of year it is.
  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take too long to dry in this manner).
  • On long trips, consider bringing your rattiest underwear (or other clothing), then just throw it away when you're done with it!
  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a shop rag.
  • Don't fold your clothes – roll them. They take up less space that way.
  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find and retrieve particular items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
  • When traveling (two-up) with a partner, ask yourself questions such as: "Can we share a tube of toothpaste?" or "Can I get by using her shampoo for a week?"
  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.
  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
  • Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
  • When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.
  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in. 
  • A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
  • With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.

Before you head out to Hometown Rally, visit

to find a place to stay, explore a taste of the best local eats, explore the surrounding areas, and so much more.


We’re open again! No visit to Harley’s hometown would be complete without a stop at the Harley-Davidson Museum. Get your fill of bikes, history and moto culture. Secure your tickets before you get here!


Rally Must-Haves
Don’t miss a thing. Download the PDF Schedule for quick and easy reference on the go.  
Hometown Rally Tshirt in two colors gray and black
Event Merchandise
Don't forget to purchase your Rally T-Shirts! Available at the museum Campus and area dealers while supplies last.
Let's Ride Challenge
Now - September 30, 2021. Hundres of Prizes. Multiple ways to Win.  Use the H-D APP, play instant win games daily, and complete personal challenges. *
*NO PURCHASE OR APP NECESSARY. Legal residents of the 50 United States (D.C.) & Canada 18 years and older. Ends  9/30/21. To play and for Official Rules, including odds, alternate method of entry, and prize description visit Void where prohibited.
Get ready to ride
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Show the world who you ride with. Get all your H-D riding and casual gear here. 
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