It’s a fast-changing world with new consumer demands. Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding.
We are planning our most comprehensive lineup of motorcycles. Highlights include:
We plan to advance our market delivery approach and meet today’s customer needs by:
Our world-class dealer network is an integral part of the company’s accelerated strategy and critical to overall success. We will implement a performance framework to significantly enhance the strength of the dealer network and the customer experience, enabling the best-performing and most entrepreneurial dealers to drive innovation and success for themselves and Harley-Davidson -- while providing the premium customer experience the brand is known for across an increasingly diverse product and customer base.