January 6, 2020
In collaboration with specialty truck provider, Tuscany Motor Co., Harley-Davidson introduced their first branded GMC pickup truck at the Barrett-Jackson Auction in Scottsdale, Arizona. Only 250 Harley-Davidson branded GMC® Sierra® trucks will be available through select authorized GMC/Tuscany dealers in North America beginning in February 2020. GMC joins Ford in the Tuscany portfolio of H-D branded trucks.
"Harley-Davidson and GMC are two of the most recognizable and admired American brands in the world," said Jon Bekefy, general manager of H-D brand marketing. "We're proud of the new Harley-Davidson edition GMC Sierra. It truly reflects our passion for giving committed riders new ways to share their affinity for the brand and for riding."
The new pickup includes over 65 edition-specific components that make the 2020 model truck distinctly H-D. Taking inspiration from our iconic Fat Boy®, these components include: 22-inch milled aluminum wheels, a custom tuned exhaust with H-D exclusive solid billet aluminum tips, distinctive Bar & Shield badging, stainless steel gauges, billet pedals, two-tone diamond stitched and perforated custom leather seating surfaces, and official numbered Harley-Davidson center console badge.
"Fans have long hungered for a limited-edition GMC truck that celebrates their passion for Harley-Davidson motorcycles," said Jeff Burttschell, vice president, Tuscany Motor Co. "Working closely with Brad Richards, vice president of Styling and Design at H-D, we created a fantastic truck worthy of the Harley-Davidson name. For the first time in history, it will be possible to rumble down the road in a V8 powered Harley-Davidson edition GMC truck."