May 2, 2019
One of Harley-Davidson’s five long-term strategic objectives is to “Grow Our Business Without Growing Our Environmental Impact.” This objective guides the development of our actions to reduce the environmental impact of our products and operations.
To establish our focus areas and priorities, several years ago we undertook a full value chain analysis of our environmental impact. What we discovered, not surprisingly, is that our most material impact on the environment stems from the use of gasoline in our motorcycles. Therefore, improving the fuel economy of our internal combustion engine (ICE) motorcycles became one of our priorities to fulfill our long-term objective. We also plan to lead the electrification of motorcycling with a full EV portfolio, which will further reduce the environmental impact of our motorcycles during use.
The next most significant environmental impact comes from the materials used in our products — the steel, aluminum and other materials that require energy to extract, produce and transform into parts, and the land use impacts of the cotton and leather used in our MotorClothes® and apparel. We have challenged our product development and sourcing teams to take material and weight out of our products and to determine less impactful options for seats, clothes, rubber parts, plastics and packaging.
Finally, our facilities consume energy and generate waste, as does distribution of our products. We are striving to achieve virtually zero waste to landfill at our facilities and to reduce our energy consumption, including optimizing transportation and logistics. We have also begun looking at ways to increase the use of renewable energy sources through on-site and off-site options such as solar panels, investing in large-scale renewable projects or accepting renewable energy-specific rates from utilities.
Learn more about our work in the 2018 Sustainability Report.