Harley-Davidson Partners with CER Riding School in France to Grow Ridership


Harley-Davidson has partnered with CER Riding School in France to grow ridership and interest in the brand. CER is one of the two major riding schools in France with a national footprint consisting of 250 outlets. “This partnership makes a lot of sense for both companies,” said Xavier Crépet, Harley-Davidson Marketing & Communications Manager. “CER was looking for a way to distinguish themselves as a premium, high quality, service-oriented riding school, and H-D was looking to showcase its products amidst the 45,000 people who take a rider training course with CER each year in France.”

While the partnership is still relatively new, H-D plans to start selling Harley-Davidson Street® and Sportster® motorcycles to CER outlets for the open road section of their training program, giving a first and early experience of riding a Harley® motorcycle to students.

With a tagline that translates to “You will be happy to return to school” Harley-Davidson is excited about this new opportunity.

H-D currently has Riding Academy in the US, China, Mexico and Columbia, as well as local rider training programs in Japan, Germany, and now France - all of which are helping to train the next generation of riders globally.