Celebrating the Harley-Davidson Museum’s 10th Anniversary


The Harley-Davidson Museum is turning 10 and throwing a birthday party with all the chrome noisemakers. From live music, entertainment and fireworks to antique motorcycle shows, death-defying stunts and vintage field games, it’s four days of pure Harley-Davidson love and devotion.

Everyone is invited July 12-15 to celebrate a full decade of the Harley-Davidson Museum being one of Milwaukee’s top tourist destinations. Whether you were there during the inaugural year in 2008 or you rode down for the last Bike Night, the H-D Museum always has something new to check out and from July 12-15, receive admission to the Museum for only $10!

More than a few surprises are in store as Milwaukee neighbors and friends throughout the world mark this milestone in Harley-Davidson history. Here are just a few activities planned for the weekend:

  • Thursday Kick-Off with Bike Night featuring 10 years of Museum trivia, live music by the Radio Wranglers and Fireworks around 8:50 p.m. 
  • Start your Saturday watching the Panhead 70th Anniversary Pandemonium Ride at 10 a.m., then stay for the antique motorcycle show and field games all part of the Wild Ones: Vintage Motorcycle Rally.
  • The Wall of Death Stunt Show (by Ives Brothers) will be pushing the limits all weekend long.
  • Enjoy special menu items including the Original Cafe Racer Footlong Hot Dog, Birthday Cupcakes and a Bloody Mary Bar.
  • Don’t forget to get your Museum birthday swag like special edition T-shirts, patches, pins and $10 featured bundles in the Shop.

There are also a plethora of new displays and exhibits you need to check out:

“Taming the Road in Style”
Comfort, redefined by each new generation of riders, plays a significant role in Harley-Davidson’s ongoing story of combining cutting-edge innovation with timeless styling cues. The Harley-Davidson Museum’s newest exhibit, “Taming the Road in Style,” examines this history, drawing a line from the dawn of the bicycle to the launch of present-day Harley-Davidson® Softail® models.

Among the tens of thousands of pieces of original photographic material in the Harley-Davidson Archives, a number of panoramic images can be found in the collection. These large-scale photos provide a detailed visual record of motorcycle clubs, organized rides and outings, and formal portraits of military and police groups. “Panorama” includes framed original prints, as well as modern prints from negatives or digital scans.


The Engine Wall
The H-D Museum is proud to announce its all-new Engine Wall is currently on display. Designed for performance and styled for appearance, engines are at the center of Harley-Davidson’s identity. It is, after all, the Harley-Davidson Motor Company. The H-D Museum’s new Engine Wall artfully displays 24 examples from the major engine families that Harley-Davidson has engineered over its 115-year history alongside impressive interactive displays that let visitors dive deep into the motor’s workings and supplies the H-D enthusiast with tidbits and trivia related to the Motor Company’s legendary story.

Lobby display

In 1948, rider Jim Kobe purchased this motorcycle new for $965. In 1998, he donated it to Harley-Davidson. Kobe modified his bike over the 50 years that he owned it to enhance its performance. For example, he converted it to a 12-volt electrical system and upgraded from chain to belt drive. Kobe racked up more than 100,000 miles, earning the last few miles on his trip to Milwaukee to hand off the bike at Harley-Davidson’s 95th anniversary celebration.