Annual Battle of the Kings Event Continues to Grow


Started in 2015, the Battle of the Kings (BOTK) custom build competition is the largest dealer custom bike build competition in the world. Running in many markets including: Europe, Middle East and Africa (EMEA) and Japan, Battle of the Kings is a great event for showcasing Harley-Davidson’s leadership in customization, including their vast range of parts and accessories amidst an increasingly competitive market. BOTK emphasizes the fact that Harley-Davidson® dealers are custom experts and since 2015, H-D® dealers have submitted over 500 custom builds based on Street and Sportster® platforms.

Half way into 2018, more than 220 dealers in EMEA have already taken part in the competition! In an effort to create brand and product relevance for new and younger riders, Harley-Davidson has upped their game by expanding BOTK into Australia, Brazil, China, Columbia, India, Japan, Mexico and Thailand for the first time. Because of this expansion, Harley-Davidson is putting unique designs and the possibilities of customization within the reach of new and younger riders.

The BOTK competition has 4 simple entry rules:

  • The base model must be a Harley-Davidson® Dark Custom™ motorcycle; which in 2018 also includes two new Softail® models – Street Bob® and Fat Bob®
  • The customization budget should be within 6,000 Euros (or equivalent amount in other currencies)
  • At least half of the custom parts and accessories must come from the official Harley-Davidson® range
  • The motorcycle eventually must be road legal and sold at 6,000 Euros above the retail price

As regional winners are decided, the custom bike creations have been displayed at numerous motorcycle and lifestyle events, with a focus on attracting competitor owners. Harley-Davidson will announce the final winner (from the slew of regional winners) of the now international competition at Italy’s EICMA motorcycle show this November.

Take a look at four of the current winners moving on to the finals: