November 5, 2018
Recently, Harley-Davidson announced a limited-edition line of Harley-Davidson/Foo Fighters men’s and women’s apparel. This co-branded line-up is being sold exclusively at Harley-Davidson® dealerships around the world.
Available for a limited time only, this unique collection features printed T-shirts, long-sleeve shirts, sweatshirts
The release of the Foo Fighter/Harley-Davidson apparel comes after the Cal Jam 2018 music festival in San Bernardino, California, Oct. 6, where Harley-Davidson was a major event sponsor. The Foo Fighters were the headline act of the music festival and co-branded T-shirts were sold on-site at Cal Jam by our Glendale Harley-Davidson® and Quaid Harley-Davidson® dealerships.
“Partnering with the Foo Fighters and Cal Jam is a great example of our broader access strategy,” said Jodi Budda, general merchandise marketing manager for Harley-Davidson. “By being a major part of this event, we raised awareness for our brand among thousands of people, meeting them on their turf where they are comfortable and open to checking out our brand.”
As an event sponsor, Harley-Davidson also collaborated with the Foo Fighters to support a Cal Jam ‘18 tank design contest. Congratulations to the winner of the tank design contest, Shane Deaver of Escondido, California.
Said Deaver of his win, "The theme of this tank is mostly centered around Cal Jam
As the winner of the contest’s grand prize, Deaver receives