H-D Gearing Up For The 77th Sturgis Motorcycle Rally


The sound of freedom will rumble through the Black Hills when thousands of motorcyclists join Harley-Davidson, the official motorcycle of the largest motorcycle rally in the United States, at the 77th Sturgis® Motorcycle Rally™ August 5-12.

“The great riding, the motorcycle tradition, the wide-open fun: It’s what makes Sturgis ‘Sturgis,’” said James Newton, Harley-Davidson U.S. Events Manager. “And, this year is even bigger and better. We invite all riders to roll into Harley Headquarters to take a demo ride, see the latest gear and accessories and meet up with Harley-Davidson riders from around the world who’ve trekked to the 77th Sturgis.”

Harley-Davidson will again rock the Black Hills from August 5-12, at its headquarters at the Sturgis Community Center on Lazelle Street and the Harley-Davidson Rally Point on Main Street. Scheduled events include music, parties, free demo rides on new 2017 Harley-Davidson motorcycles®, H.O.G.® member special events, the electrifying Wall of Death, and Harley-Davidson sponsored American Flat Track racing at Black Hills Speedway in Rapid City.

To follow all of the fun in real time, tune in to #Sturgis on social media.