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Leadership

Luke Mansfield

Vice President, Motorcycle Management, Harley-Davidson Motor Company

Luke Mansfield

About Luke

Luke Mansfield is Vice President of Motorcycle Management of Harley-Davidson Motor Company, responsible for motorcycle product strategy, new product platforms, advanced
analytics, insights, and product innovation. Luke represents Harley-Davidson on the Board of Directors for Serial-1 Cycles and Stacyc.

Before joining Harley-Davidson, Mansfield was Vice President, Innovation for PepsiCo and previous to that, led Innovation for Samsung Electronics where he developed successful global products & services from smart phones to smart TV’s and Home Appliances.

Mansfield holds a master’s degree in chemistry from Oxford University and has lectured on corporate growth at London Business School, Oxford University and Duke Fuqua business school. He judges the annual DBA design effectiveness awards and in 2015 was named in AdAge’s 40 under 40.

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