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History roars to life at the Harley-Davidson Museum.® It’s the best of American design and culture – seasoned with freedom and rebellion, showcased in a landmark building. See why the Museum is one of Milwaukee’s top tourist destinations.

What's Here

A walk through the Harley-Davidson Museum® is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum™ is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum™ is an experience that will stay with you for a lifetime.

  • More than 450 motorcycles and artifacts, dating back to Serial Number One, the oldest known Harley-Davidson® motorcycle
  • Stories of extraordinary products, people, history, and Harley-Davidson culture
  • Never-before-seen Archives you can tour
  • A world-class Museum space and outlying buildings, designed by Pentagram Architects
  • A 20-acre Museum campus on the Milwaukee riverfront, with views of the city skyline
  • Unique Harley-Davidson Museum-inspired gifts at The Shop
  • Distinctive dining at MOTOR – no Museum admission required

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Where To Eat

MOTOR® Bar & Restaurant offers a menu of bold American classics that celebrate the discoveries of the open road.



 Sunday – Wednesday: 11 a.m. – 7 p.m.
Thursday – Saturday: 11a.m. – 9 p.m.


The Shop

Noteworthy art, distinctive collectibles, unique clothing and accessories. Inspired by history and available exclusively at the Harley-Davidson Museum Shop.


Monday – Wednesday: 10 a.m. – 6:30 p.m.
Thursday: 10 a.m. – 8:30 p.m.
Friday – Sunday: 10 a.m. – 6:30 p.m.


To order Museum exclusive products from The Shop visit


We want all our visitors to experience the Museum to the fullest. Please contact our Museum staff if there is any additional way we can make the most of your visit.

  • The Museum has outside parking with handicap parking stalls located throughout the Museum grounds.

  • Wheelchairs, power chairs, and mobility scooters are welcome, and we have complimentary wheelchairs available on a first-come, first-serve basis.

  • Service dogs, as defined by the ADA, are allowed in the Museum.

  • Baby strollers are welcome. We recommend smaller strollers to navigate crowded areas more easily.

Parking and Directions

Conveniently located off I-94, you'll find the Museum at the crossroads of 6th and Canal Streets.

FREE PARKING for approximately 500 cars or 1,000 motorcycles is available on the streets of the Museum grounds and in the Parking Gardens located across the street from the Museum. Entry to the Parking Gardens is from Canal Street. Overnight parking or camping are not permitted on site.

  • Cameras welcome

  • Plan on spending 1 to 4 hours to see everything

  • Dining only? Refuel at MOTOR® Bar & Restaurant 

  • Parking is free


Museum Tours


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Adult $20
H.O.G. Member Free
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free

Museum Admission $10 on Tuesdays, October – April

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Hours and location

May-September - Daily: 9 a.m.-6 p.m.
(Thursday, 9 a.m.-8 p.m.)

October-April - Daily: 10 a.m.-6 p.m.
(Thursday, 10 a.m.-8 p.m.)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

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Visitor Comments


"All the exhibits were great! We were interested in the history of Harley-Davidson and we got it! Great time, will return!"

"Exhibit with the original 4 men who started it all. Neat to read their books, paperwork and view all the old time photos. Loved all the bikes too."

"The exploded-view red bike. From across the hall it looks like a whole bike, when you get to the room, it's not! Awesome!"

"We loved the whole experience. Our favorite part was seeing all the bikes in storage. We enjoyed seeing the Serial #1 exhibit and the history of the bikes. The motor room was also very interesting and informative. We could have spent the whole day here just reading about the history of Harley-Davidson."

"We loved everything about the Museum. It is well displayed and documented so you know exactly what you're viewing. We are in awe of the motorcycle that washed ashore from the tsumani; such an incredible story!"

"I loved Serial #1 because of the unique history it represents. Just out of sheer interest I enjoyed the Captain America bike, the Elvis bike, the signed anniversary bike (and many others). Also, having the opportunity to sit on some bikes at the end of the walk-through was pretty cool and something I've never been able to do outside of the bikes I own."

"The food was awesome! Had a cheeseburger, fries, and pickle. Staff very friendly & kept on top of refills, etc."

"I very much appreciated the experience and your staff at the Museum, Restaurant and Gift Shop. I will highly recommend all to friends.  Thank you."

"It was beautiful, awe inspiring, and educational. Will be glad to visit again!"