Is your group ready for a glimpse into a life less ordinary? Visit the Harley-Davidson Museum® for a first-class experience that will have your group talking about their Museum visit for years to come.


Give Your Group a
Custom-made Experience

History roars to life at the Harley-Davidson Museum.® It’s the best of American design and culture – seasoned with freedom and rebellion, showcased in a landmark building. See why the Museum is one of Milwaukee’s top tourist destinations.

Our Group Sales Associates can help customize a memorable experience: enhance your visit with a guided tour, unique merchandise from The Shop, and a genuine Milwaukee dining experience in Motor® Bar & Restaurant.

Get Booked
Complete the group tour reservation form. Or contact our Group Tour department at 414-287-2799 or by email at

Group Tour Planner


Adult (business/social)

$14 each





Boy Scouts




Discount in The Shop

10% (conditions apply)

Guided Tour Experiences

  • H-D Highlights Tour (45 minutes) $6 additional per person
  • Behind-the-Scenes Tour (75 minutes) $20 additional per person
  • Inside H-D: All-Day Experience (9 a.m. – 5 p.m.) $145 per person (12-person minumum)

Retail Bundles

Provide your guests with the best swag around. Our hand-selected bundles can help save time on your itinerary and send your guests away with souvenirs that rock! ($23-80 each)

Good Eats

Enjoy boldly flavored, hearty American dishes at MOTOR® Bar & Restaurant, located on the Museum campus. MOTOR is sure to satisfy the hunger of anyone who appreciates good food. Fixed menu prices available for large groups.


Plan Your Group Experience

Tour Operator

  • Easy motor coach access, free parking
  • Complimentary museum admission for bus drivers and tour escorts
  • Self-guided groups may pay upon arrival
  • Reserved tours require full payment one week prior to arrival
  • No cancellation fee with 48 hours notice

H-D Dealer and H.O.G Chapters

  • Exclusive access to one-of-a-kind H-D Museum experiences


  • Team building events, corporate outings, client and customer entertainment, incentives
  • After-hours access available (fees apply)
  • Convention and bulk ticket rates available


  • From bikers to book clubs we can customize a memorable experience for any group
  • Motorcycle groups, reunions, church groups, bachelor(ette) parties, teams, clubs, senior groups...even Girls’ Get-aways!

Youth Groups

  • School Field Trips, Boy Scout Troops, Summer Camps, Daycare Centers, After School Programs
  • Cameras welcome

  • Plan on spending 1 to 4 hours to see everything

  • Dining only? Motor restaurant admission is free

  • Parking is free


Museum Tours

Calendar Of Events

See All Events

Adult $20
H.O.G. Member Free
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free

Museum Admission $10 on Tuesdays, October – April

Buy Tickets
Hours and location
May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)

October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)


Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

View Map and Directions