11 August, 2018
American motorcycle manufacturer Harley-Davidson® launched Vijayawada's first Dealership. Spread over 3450 sq ft, Sunrise Harley-Davidson, is located at #48-10-20/A, SURVEY NO. 341/1a, Vijayawada. Taking the total store tally to 28 across the country; Sunrise Harley-Davidson is a step forward towards the company’s ambition to expand its sales and service network pan-India. This is the first authorized dealership for Harley-Davidson in Vijayawada and is owned and operated by Orange Auto Pvt. Ltd. Before the launch in Vijayawada, Harley-Davidson® had launched its dealership in Chennai.
The grand opening saw the presence of Harley-Davidson® owners, riders from the city, local guests.
Harley-Davidson® has consistently demonstrated the power of freedom and the expansion in Tier II cities plays significant role for the brand. Tier II cities are important markets for the brand’s growth with an immense potential to introduce the motorcycling community to the world of Harley-Davidson.
Ramu Yalamanchili, Dealer Principal, Sunrise Harley-Davidson said “Vijayawada has great potential with motorcyclist base in the region. The brand is renowned for leisure riding culture and the newly launched 3S facility store shall endeavor to deliver the same level of excellence to our existing and aspiring Harley-Davidson riders."
With well informed and trained staff, Harley-Davidson dealerships provide a platform for the motorcycling enthusiast to experience the brand’s exceptional customer service. The newest dealership will offer all models in the Harley-Davidson India line up. Bringing existing customers and prospective enthusiasts closer to the thrilling lifestyle of Harley-Davidson®, the dealership will also provide authentic Harley-Davidson® merchandise along with a wide range of parts and accessories to customize motorcycles. Motorcycle enthusiasts can schedule a test ride or indulge in the latest riding gear, and motorcycle parts and accessories.