In 1971, Willie G. Davidson pioneered the first factory custom revolution when he married a Sportster^® front end to a touring frame. That was just the beginning. For nearly five decades, Harley-Davidson^® has been rolling out custom-style machines built in the factory and designed to be ridden hard. 

Now, we’re proud to announce the next custom revolution: Nine all-new Softail^®
models that combine the hard-riding performance of the Dyna^® line with the unparalleled custom look of the Softail^® line.