Harley-Davidson and The Rolling Stones – a match made in heaven
The new collection includes t-shirts, long-sleeve shirts and sweatshirts suitable for men, women and younger customers, and features a combination of the Harley-Davidson logo and Rolling Stones graphics in styles focused on key eras of The Rolling Stones’ musical career.
“This limited offering of co-branded merchandise will appeal to a multi-generational audience of fans of both The Rolling Stones and Harley-Davidson,” said Mary Kay Lee, Director of Consumer Product Portfolio, General Merchandise. “We are excited to partner with the Rolling Stones on a collaboration that brings two iconic brands together in a shared celebration of individuality and self-expression.”
The new collection features a total of 58 styles across three ranges. ‘Modern Mashup’ remixes the logos of Harley-Davidson and The Rolling Stones to appeal to a new generation of fans of both brands; ‘Bootleg’ riffs on the logos and designs associated with tour t-shirts sold outside Stones gigs of the 1970s; and ‘Tour/On The Road’ is inspired by The Rolling Stones on tour in the 1970s and the American aesthetic of the Harley-Davidson brand.
The collection is available now from authorised Harley-Davidson dealers around the world.