Karen Davidson, Creative Director for General Merchandise, discusses the inspirations and attention to detail that go into creating Harley-Davidson® apparel collections

Style and substance

Karen Davidson, Creative Director for General Merchandise, discusses the inspirations and attention to detail that go into creating Harley-Davidson® apparel collections

When it comes to designing Harley-Davidson® MotorClothes® apparel, the key aim for Creative Director Karen Davidson is to bring the brand uniqueness that customers expect – as well as engineering both comfort and protection into each and every garment.

“For me, it’s about being out, being a rider, talking to riders, watching what they’re wearing, as well as looking at our new bike styling – I think you have to put that all together in a way that brings the spirit of the brand through the apparel,” she tells us in this exclusive video interview for h-d.com.

“What’s really inspiring from a designer’s perspective is how we all embrace this brand as we live it – it’s our lifestyle.”

Watch the video to find out more about the materials and inspirations that go into creating these iconic clothing collections, and click to view the full MotorClothes range.