The Battle of the Kings competition enters its next stage as the National Winners are whittled down, and it’s up to you to decide who makes it through

Choose your King

The Battle of the Kings competition enters the closing stages, as the National Winners are whittled down and the Grand Final approaches...

Since 2015, the Battle of the Kings competition has drawn the top custom talent from across the Harley-Davidson® dealer network, all eager to demonstrate their bike-building skills.


The unique competition pits authorised Harley-Davidson dealers against each other to see who can produce the best and most original custom H-D® project with a limited budget and access to the official H-D Parts & Accessories catalogue.

Now in its fifth year, the competition has grown to become one of the largest custom bike competitions in the world. It showcases the wealth of in-house custom expertise, talent and sheer imagination in the H-D dealer network, as well as the vast range of Harley-Davidson parts and accessories.

This year, over 200 dealers from more than 30 countries entered the contest and created bespoke, ground-breaking Harley® models, with a budget no bigger than half the cost of the original model.

The battle kicked off with a public vote to shortlist each country’s favourite bikes. That shortlist was then whittled down as each country crowned its National Winner. You can see the national champions in all their glory below.

For the next stage of the competition, the National Winners go head-to-head as they seek to make it through to the Grand Final, which will be held at EICMA in Milan this November. There, a panel of expert will pick the ultimate winner – this year’s Custom King.

Find out more at and keep an eye out for the 'big reveal' on Facebook and Instagram.