A Change for Better

Kourosh Seb-Parsy had always been a car enthusiast but, living in Cambridge, he found that cars were becoming increasingly inconvenient due to excessive traffic and parking restrictions. Riding a bicycle to work every day wasn’t a practical alternative for the University of Cambridge Transplant Surgeon and Research Scientist either.


“Having a motorcycle was the perfect solution for my transport needs. I often wear a suit to work, so I also did not want to commute on a push-bike which meant I would arrive at work needing a shower!” he said.

As an entrepreneur who has founded and worked with several biotech companies, the 44-year-old was no stranger to technology and had already adopted electric vehicles. “I love adopting technology early. I find the innovation and state-of-the-art technology in electric motorcycles very appealing. It is the future and environmentally more sustainable. I also like the fact that they are easy to ride and maintain.

“Prior to getting my motorbike licence, I had moved away from big-engine cars to owning a BMW i8,” said Kourosh. “Before that I had a string of other premium cars including a BMW650 and a Mercedes Benz SL500, but I really loved the innovation and the eco-friendliness of the i8. After that, I could not really go back to fossil fuels in the same way –once you have had an iPad, it is difficult to back to typewriters, no matter how special!”

The bigger conversion for Kourosh though was switching from four wheels to two. He only passed his motorcycle test in June 2018!

 

“I had the i8 when I got my motorcycle licence,” he said. ““Having a motorcycle was the perfect solution for my transport needs. I often wear a suit to work, so I did not want to commute on a push-bike which meant I would arrive at work needing a shower!” he said.

I bought an all-electric motorcycle as my first bike and ended up not using the car much. When the lease ended in September 2018, I did not replace my car – a huge change for a car enthusiast such as I!”

Almost two years since passing his bike test, Kourosh still doesn’t own a car, although he occasionally drives one of his wife’s: “My wife has a Lexus NX300 (hybrid) and recently bought a Peugeot iON (all electric car), as she needed a tiny 4 seater car for parking in Cambridge. So, I drive the iON and the Lexus sometimes. I like both; the iON feels great for a tiny car; in large part down to the electric torque.”

He has, however, invested in a new motorcycle having collected a new Harley-Davidson LiveWire from Lind Newmarket. When collecting his new machine, Kourosh said: “It feels fantastic to be one of the first people to get a LiveWire, I’ve been waiting for this for a long time. I placed my order early in 2019, but it’s been worth the wait.”

To try Harley’s first electric motorcycle for yourself, please contact your local LiveWire dealer to book a test ride.