04 September 2018
“When it comes to cruisers, there is one name head and shoulders above the rest,
and that is Harley-Davidson.” – P. West, Auto Trader Best Bike Awards 2018
From the moment Harley-Davidson released information and images of the all-new Softail® motorcycle range, everybody took notice. Blending aspects from the previous Softail® models with the outgoing Dyna® range, the latest Softail motorcycles promised to deliver a refined shot of Harley heritage and riding performance by way of the Milwaukee-Eight® engine and an all-new Softail chassis. This promise has proven to be a longstanding and honest one as thousands of new Softail owners will testify.
As if to underline what we already knew, the Softail Fat Bob® has scooped the award for Best Cruiser from the coveted Auto Trader Best Bike Awards 2018. Now in its fifth year, the Auto Trader awards proved to be bigger than ever this year, featuring more contenders from various manufacturers and across a broad biking spectrum; from touring to trackside toys, to go anywhere adventure bikes and learner legal two-wheels.
The Harley-Davidson Fat Bob was the judge’s undeniable favourite in the Best Cruiser category, beating two other custom cruiser competitors in the final three choices. Auto Trader judge, Phil West put it best by saying: “When it comes to cruisers, there is one name head and shoulders above the rest, and that is Harley-Davidson. A new Softail family for Harley in 2018 is massive news. If you thought Harleys were bikes from a different era, they’re now bang up to date!”
The Auto Trader judging panel rode thousands of miles to test over 36 models and compile the year’s list of the most impressive bikes on the market. Reliability, running costs, appearance, practicality, performance and technical advancements were all considered by the judges as they put together a well-informed list of category winners.
Auto Trader’s Best Bike Awards aim to help every motorcyclist find their ideal motorcycle. With 13 categories and 16 manufacturers, Auto Trader Best Bike Awards 2018 reveal the best machines on two-wheels, whether you’re a first-time rider looking for a humble 50cc, or a rider looking for style, ability and status that only Harley-Davidson can deliver.
Joining renowned motorcycle journalist Phil West on the Auto Trader Best Bike Awards 2018 judging panel was racer and all-round bike enthusiast Andrew Shim, best known as ‘Milky’ in the film and TV series This is England, along with Rob Morphet, Director for Auto Trader Bikes.
So before we all raise a glass in celebration of the Harley-Davidson Fat Bob taking such a major award, let’s leave the final word about the Auto Trader Bike Awards to Auto Trader judge Phil West: “Biking is on its way back with more and more varied new machines on offer than in recent memory. Whatever your taste, whether it’s for fashionable retros, café racers, or ultra-sophisticated sportsters or grand tourers, there’s something out there for you, and the Auto Trader Bike Awards does a brilliant job of directing you to your perfect bike.”
Detailed information on the stunning 2019 range of Harley-Davidson® motorcycles can be seen here: Live Free(er).