23 January 2019
LiveWire™, Harley-Davidson’s first electric motorcycle, and the most connected motorcycle experience ever, will go on sale in 2019, priced at £28,995, for delivery from September.
The vision behind the production LiveWire motorcycle began with Project LiveWire, revealed as a prototype in 2014. Through a traveling demo program, Project LiveWire gave potential customers the opportunity to provide feedback on what they would want from a true Harley-Davidson electric motorcycle and shape the evolution of the motorcycle in keeping with the Motor Company’s customer-led approach.
The response was very enthusiastic – and the production LiveWire motorcycle incorporates knowledge gained from the development of the prototypes, feedback from customer demos, further design progress at Harley-Davidson and the latest advanced technology.
The LiveWire motorcycle represents the future of Harley-Davidson, bringing high-performance electric propulsion, evocative design, and cellular connectivity to today’s rider. The first of a new portfolio of motorcycles that provides an all new two-wheel experience, the LiveWire™ motorcycle delivers thrilling acceleration, agile handling, premium materials and finishes, and a full suite of electronic rider aids and interfaces for a completely connected experience.
The performance of the LiveWire motorcycle will deliver an exhilarating ride for seasoned motorcyclists, while its clutch-free design also makes the experience for new riders easier than ever. The launch of the LiveWire model supports Harley-Davidson’s 2027 strategic objectives to reinvigorate its U.S. business, accelerate the pace of international growth, build the next generation of riders globally and establish the company as the leader in the electrification of two-wheeled transportation.
“We’re at a historic juncture of the evolution of transportation, and Harley-Davidson is at the forefront,” said Harley-Davidson CEO, Matt Levatich. “Innovation that moves the body and soul has always been at the heart of our brand, and this next chapter in our history is about creating products and opportunities for existing and aspiring riders of all ages and walks of life.”