April 12, 2017
The participating artists include a range of innovators with backgrounds in tattoo design, mural paintings, street art and automotive design. Members of the Harley-Davidson Styling Team round out the group of artists and use their deep knowledge of Harley-Davidson history to inspire their unique designs.
The twenty-two motorcycles will be unveiled in a celebration at the Harley-Davidson Museum in Milwaukee on May 2 that will be open to consumers and include exciting festivities for all attendees. Following the celebrations, these bikes will not become a part of the exhibit, but instead be available for viewing around the United States all summer at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations, at the Harley-Davidson Museum and more. Fans of Harley-Davidson and Sailor Jerry Spiced Rum will have a chance to win a motorcycle through a sweepstakes program kicking off on May 15.
“Between our shared American roots, values and traditions, collaborating with Harley-Davidson is an exciting and natural fit,” said Sailor Jerry Spiced Rum Senior Brand Manager Josh Hayes. “Harley-Davidson shares Sailor Jerry’s genuine Americana values for freedom and living outside the lines. With Harley-Davidson, we look forward to a long partnership that celebrates our shared brand beliefs.”
“Sailor Jerry Spiced Rum and Harley-Davidson are all about freedom of expression and customization, whether that is expressed by a Norman Collins tattoo or a bike,” said Scott Beck, Harley-Davidson Director of Marketing. “We are struck by the natural ties Sailor Jerry has to the motorcycle culture.”
To learn more about Sailor Jerry Spiced Rum, log onto www.sailorjerry.com.