Senior Vice President, Global Demand


Sean Cummings is Senior Vice President, Global Demand for Harley-Davidson Motor Company. In this role, he leads the Americas, EMEA and Asia-Pacific Region teams, and the company’s Go-To-Market functions, principally Marketing, Retail Excellence and Sales Operations. Cummings most recently led the company’s Latin America Region as Vice President and Managing Director, responsible for commercial operations across the region. He is also part of the company’s leadership team.

Cummings joined Harley-Davidson in 2014 with more than 30 years international business experience in the power sports and recreational products manufacturing industry. Most recently, he was the President of Milsco Manufacturing, a long-standing Harley-Davidson supplier.

Prior to working at Milsco, Cummings spent 12 years with Brunswick Corp., parent company of Mercury Marine, where he went from Managing Director of Mercury Canada to President of Brunswick Billiards.

Cummings has lived and worked in eight countries and, in addition to his significant international experience in Latin America, Europe and the Middle East, has extensive experience in marketing and distribution management. He holds a Bachelor of Science degree from the University of Wisconsin – Madison, and an MBA from Northwestern University’s Kellogg School of Management.