President And Chief Operating Officer, Harley-Davidson Financial Services, Inc.


Larry Hund is the President and Chief Operating Officer of Harley-Davidson Financial Services (HDFS), a wholly-owned subsidiary of Harley-Davidson, Inc.

A 30-year financial services veteran, Hund held a wide range of executive roles throughout his career.  Upon joining HDFS in 2002, Hund served as Vice President of Operations and Chief Financial Officer and was also Interim Chief Operating Officer from July 2006 to January 2007.

Hund left HDFS in 2007 to join a start-up finance company and rejoined HDFS in June 2009.

Earlier, he spent 17 years at Heller Financial, Inc., and in the six years prior to Heller’s purchase by GE Capital served as Executive Vice President and Controller. 

Hund is a Certified Public Account, earned a Bachelor of Business Administration degree in Accounting from Chicago’s Loyola University and a Master of Business Administration degree from the University of Chicago.   He serves as a member of the Board of Directors of the American Financial Services Association.