Not-to-be-missed EVENTS

Whatever’s on the calendar, it’ll be a highlight. Count on it.


Milwaukee Rally & Custom
Bike Show 

Thursday, September 1 – Sunday, September 4, 2016

Custom culture lives at the Harley-Davidson Museum.® Don’t miss the biggest party of the summer over Labor Day Weekend, as the Museum hosts its annual Custom Bike Show. The Museum is one of the first places to see the new 2017 Harley-Davidson® motorcycles at the new product trailer, enjoy the works of custom culture artisans, and visit the special summer exhibit, Drag Racing: America's Fast Time before it closes on September 4. That’s not all; the weekend is packed with live entertainment, and lots of great food and drink.

The Milwaukee Rally officially kicks off on Thursday, September 1, at Bike Night. All bikes unite at the Harley-Davidson Museum® to kick off the biggest party Labor Day weekend. Grab your bike. Join other riders for music, fun and plenty of eye candy. 

2016 Harley-Davidson Museum® Custom Bike Show

Once again, the Museum will host one of the largest custom bike shows in the U.S. 

Sunday, September 4, 2016

  • Check in 8:00 a.m. - 10:00 a.m.
  • Event Time/Show, 10:00 a.m. - 4:00 p.m.
  • Judging, 11:00 a.m. - 2:00 p.m.
  • Awards at 4:00 p.m.
  • FREE Pre-registration/$20 ride-in registration

Register Your Bike

A Antique        1903-1976, all H-D Models
B VRSC™ All Models
C Sidecar All H-D Models
D Trike With any H-D engine
E Full Dresser FLT, FLH Models with fairing and Tour-Pak®
F Stock Sportster® All Sportster® models with stock Frames
G Stock Big Twin Stock rigid or rubber mount FL/FX frames
H Show Custom Stock rigid or rubber mount FL/FX/XL frames where emphasis is on a higher level of customization, including wheels, sheet metal, brakes and upholstery
I Custom Touring Focus on Customization - Rubber mount Touring Frame FXR-FLST-Radical Baggers. All sport models with windshield or fairing and saddlebags. Focus on customization including wheels, sheet metal, brakes, upholstery
J Radical Custom Freestyle - XL/FL/FX, VRSC with structurally (geometrically) modified frames
K Non H-D Cool Customs Show us what else you’ve got! This category is a People’s Choice for entries other than Harley-Davidson categories


Check out the 2015 winners 


2016 Invitational Bike Builder Custom Bike Show

Submit your application to be invited to the Invitational Bike Builder Custom Show: Saturday & Sunday, September 3 & 4.

Apply Online

A Freestyle Freestyle: Anything goes, 2 or 3 wheel drivetrain / chassis motorcycle configurations as defined by the DMV. The only limitation is the builder’s imagination and resources.
B Retro Custom Retro Custom: Must have a Pre - 84 any brand OEM engine, replica engines are not allowed. Custom or stock modified frames are acceptable. Must be a 2 or 3 wheel motorcycle configuration as defined by the DMV.
C Street Custom Street Custom / Modified Harley: Must have a Harley Davidson engine and frame. Neck may be cut to rake or stretch frame. Hard tail sections and wide tire kits are acceptable. Softails, Dynas, FXRs, Sportsters and V-Rods qualify for this class. Must be a 2 or 3 wheel motorcycle configuration as defined by DMV.
E Performance / Racing Performance / Racing: Racing Bike used for track racing, drag racing, dirt racing, etc. — any bike not used on the street / not street legal


Check out the 2015 winners 

Outdoor Events & Activities 
at the H-D Museum

Full outdoor schedule of events to be posted soon.

Music Line-Up

Bike Night: Thursday, September 1
6 p.m – 7 p.m.
Bad Habitz

7:30 p.m. – 10:30 p.m.

Friday, September 2
12:00 p.m. – 1:30 p.m.

2:00 p.m. – 3:30 p.m.
Bascom Hill

4:00 p.m. – 5:30 p.m.
Unity the Band

Saturday, September 3
12:00 p.m. – 1:30 p.m.
Devil Met Contention

2:00 p.m. – 3:30 p.m.
The Middle Ground

4:00 p.m. – 5:30 p.m.

Sunday, September 4
12:30 p.m. – 3:30 p.m.
Road Trip

Harley-Davidson New Product Trailer featuring Model Year
2017 motorcycles

Be sure to stop by the product trailer and check out the new 2017 motorcycles. H.O.G. Members: Stop by and pick up your pin.

Custom Culture Artisans

Witness the artisans craft and purchase art at “Artisan Alley” on 5th and Seeboth Streets.

Featured artists include:

Weld Guy
Kendall Polster, better known as "Weld Guy", offers his unique skills of welding metal. He makes everything from furniture pieces to life-sized sculptures and is always open to new creative ideas. 

Pinstripe Legends
Pinstripe Legends is a group of accomplished artists dedicated to expanding the recognition of pinstriping as a fine art form. Stop by and see them at work as they create live pinstriping art in front of an audience. Bring your leather boots, belts, purse and bike and have them pinstriped at the Museum.

And more!

Visit the Five Milwaukee Dealers

In addition to the activities at the Museum there is non-stop entertainment at the five Milwaukee area Harley-Davidson dealers throughout the weekend. For a complete listing of events and activities during the Milwaukee Rally, visit


Now At The Museum

Program & Tours

Adult $20
Senior (age 65+) $14
US Military (w/ID) $14
Student (w/ID) $14
Child (age 5-17) $10
Child under 5 Free
Buy Tickets Online

May-September - Daily: 9am-6pm
(Thursday, 9am-8pm)
October-April - Daily: 10am-6pm
(Thursday, 10am-8pm)

Harley-Davidson Museum
400 W Canal Street
Milwaukee, WI 53201
1-877-HD-MUSEUM or 414-287-2789

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