August 6-13, 2016

Taking Over Sturgis

The official rally starts on August 8 and runs througn August 14, 2016, but Harley-Davidson is in town August 6 through August 13. See 2016 activities and events below!


The Harley-Davidson® Rally Point activities

Main Street and Harley-Davidson Way (formerly 2nd  Street)

Check out  live music daily, the art of pinstriping, and the custom bike show.  View full Rally Point activities list


4th and Lazelle street Activities

  • 2016 Harley-Davidson® Motorcycle Lineup
  • Free 2016 Harley-Davidson® Motorcycle test rides
  • H-D1™ Fit Shop
  • Weber® Grill display and activities
  • MDA raffle
  • Parts & Accessories and Event Merchandise for sale

H.O.G.® Hospitality Area Activities

4th and Lazelle Street in the community center August 6-13, 9AM-5PM daily. *Denotes H.O.G.® members-only activity.

  • Pick up your exclusive H.O.G.® Sturgis event pin*
  • Enjoy daily refreshments and snacks (1-3PM)*
  • Shop Willie G.® and H.O.G.® Commemorative Merchandise

Not yet a member of Harley Owners Group® (H.O.G.)? Learn more


Harley-Davidson Museum Activites

Inside the Community Center, the H-D Museum brings a slice of history and heritage to Sturgis with a display highlighting Harley-Davidson’s racing history.

  • Vintage racing footage that gives a nod to its special summer exhibit, “Drag Racing: America’s Fast Time.”
  • Sit-on three Harley-Davidson racing motorcycles and show riders how speed thrills.
  • Archive Flicks from 9:00 AM - 4:00 PM daily.


Map your ride with the H-D® Ride Planner. Save it, share it with friends or get ideas for your next adventure.

Plan your ride

Rent a Harley

Harley-Davidson®  Authorized Rentals is an easy way to hit the open road and ride the latest models.

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Harley Owners Group®

Get the most out of your ownership experience and enjoy exclusive benefits.

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