Announcement at San Diego Comic-Con Confirms Harley’s First Electric Motorcycle will Light-Up the Screen in Another Heroic Adventure from Marvel, Alongside New Street 750
SAN DIEGO (July 25, 2014) – Today at the San Diego Comic-Con, Harley-Davidson® and Marvel Studios will introduce Project LiveWire™ – Harley-Davidson’s first electric motorcycle – to fans gathered at the annual international convention. Project LiveWire, which is featured in Marvel’s Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film.
The addition of Project LiveWire to Avengers: Age of Ultron confirms months of speculation that Harley-Davidson and Marvel are, indeed, teaming up again. Harley-Davidson motorcycles – including the Harley-Davidson Street 750™ featured in Marvel’s Captain America: The Winter Soldier earlier this year – have appeared in a number of Marvel movies and television shows over the last several years.
“Our partnership with Marvel continues to provide thrilling platforms to showcase our latest innovations to existing and new fans of the brand,” said Dino Bernacchi, Director of U.S. Marketing at Harley-Davidson Motor Company. “Not one, but two bikes will be featured in Avengers: Age of Ultron - Project LiveWire and the all-new Street 750, which is now available at Harley-Davidson dealerships.”
While not for sale, Project LiveWire is specifically designed to get insight into rider expectations of an electric Harley-Davidson motorcycle. In keeping with the company’s customer-led product development approach, Harley-Davidson is taking Project LiveWire to consumers across the country. Fans in San Diego will be able to ride the bike at the San Diego Harley-Davison dealership July 25-26 and provide feedback to help shape the future of Harley-Davidson’s first-ever electric motorcycle. To learn more about Project LiveWire and The Experience Tour, visit www.projectlivewire.com.
About Marvel’s Avengers: Age of Ultron
Written and directed by Joss Whedon (Marvel’s The Avengers), the film returns its iconic cast, including Robert Downey Jr. (Marvel’s Iron Man 3, Marvel’s The Avengers) as Tony Stark/Iron Man along with Chris Hemsworth (Marvel’s Thor: The Dark World, Marvel’s The Avengers) as Thor, Mark Ruffalo (Marvel’s The Avengers, Now You See Me) as Hulk, Chris Evans (Marvel’s Captain America: The Winter Soldier, Marvel’s The Avengers) as Captain America, Scarlett Johansson (Marvel’s Captain America: The Winter Soldier, Marvel’s The Avengers) as Black Widow, Jeremy Renner (American Hustle, The Avengers) as Hawkeye, and Samuel L. Jackson (Marvel’s Captain America: The Winter Soldier, Marvel’s The Avengers) as Nick Fury. Joining the cast are Aaron Taylor-Johnson (Godzilla, Kick Ass 2) as Quicksilver, Elizabeth Olsen (Godzilla) as Scarlet Witch and James Spader (The Blacklist, Lincoln) as Ultron.
Set for release in the United States on May 1, 2015, Marvel’s Avengers: Age of Ultron is produced by Kevin Feige. Executive Producers are Louis D’Esposito, Jeremy Latcham, Victoria Alonso, Patricia Whitcher, Alan Fine, Stan Lee, and Jon Favreau.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.