Neil Grimmer

President, Harley-Davidson Brand, Harley-Davidson Motor Company


Neil Grimmer serves as President, Harley-Davidson Brand, responsible for Communications, Marketing and Brand, Product Planning and Portfolio, Consumer Retail Experience and the Harley-Davidson Museum.

Grimmer joined Harley-Davidson in 2019 and brings over 20 years of experience in innovative brand and company building, most recently as Founder and CEO of Habit, the world’s first personalized nutrition life science company. He also served in a leadership role at Campbell’s in 2013. Neil also served as the VP of Strategy and Innovation at Clif Bar & Co and Senior Designer at IDEO. 

Grimmer holds an MFA in Product Design from Stanford University, a BFA from California College of the Arts and is a Henry Crown Fellow at the Aspen Institute.

Grimmer has been immersed in riding and motorcycle culture for over 30 years and has collected many miles and stories on his Low Rider S and Street Glide Special.