What kind of personal information does Harley-Davidson collect and when?
We may collect personal information from you when you visit one of our websites or stores, use our mobile app, place an order with us online or by phone, make an in-store purchase, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. In addition, we may collect personal information from you when you subscribe to one of our services. Please see the H-D™ Connect Services section below for more details of the information that we will collect and use in the course of providing the H-D™ Connect Services.
We also may receive personal information about you from certain trademark licensees of Harley-Davidson or its affiliates, and specifically from licensees that provide financial services to persons acquiring a Harley-Davidson motorcycle in markets other than the United States or Canada. We obtain this information in order to advise these licensees on the structure and administration of the financial services they provide to persons acquiring a Harley-Davidson motorcycle and to optimize the experience for such persons.
If we do not collect this personal information, we may not be able to provide you with the products and services you have requested.
For the purposes of this Privacy Notice, personal information may include, but is not limited to, your name, email address, postal address, phone number, mobile phone ID, location data, gender, birthday, or personal interests.
We maintain a record of your product and service interests and the purchases you make and services you subscribe to online, by phone, or in our stores and other communications we may have with you. Information collected may be combined with information we acquire from our joint marketing partners or other unrelated third parties as permitted by local law.
Privacy legislation requires Harley-Davidson to obtain the consent of an individual to the collection, use or disclosure of personal information in many circumstances.
By providing your personal information to Harley-Davidson, you agree that Harley-Davidson may collect, use and disclose your personal information in accordance with this Privacy Notice and as otherwise permitted or required by law, and that Harley-Davidson may access, process and store your personal information in your country of residence or another country, as detailed in this Privacy Notice.
When Harley-Davidson receives personal information from you for the purposes of providing you with Harley-Davidson’s services, products or for other uses identified in this Privacy Notice by Harley-Davidson, you are providing Harley-Davidson with consent as follows:
- To allow Harley-Davidson to use your personal information for all the purposes listed in this Privacy Notice;
- To allow Harley-Davidson to provide your personal information to third parties as detailed in this Privacy Notice;
- To allow Harley-Davidson to use and store your personal information for the purpose of providing you with the products and services you purchase or otherwise obtain from Harley-Davidson and to utilize this website and our mobile app; and
- To allow Harley-Davidson to transfer your personal information outside of your country of residence as detailed in this Privacy Notice (whereby your personal information will be treated in accordance with applicable foreign laws) for the purpose of storage and use of your personal information by Harley-Davidson.
If you need to provide Harley-Davidson with personal information about other individuals or if you allow other individuals to use your vehicle which is the subject of a current H-DTM Connect subscription, prior to your disclosure to Harley-Davidson, you should give a copy of or a link to this notice to each individual to whom that information relates and obtain the consent of such individual(s) for the collection, use and disclosure by Harley-Davidson for the specific purpose(s) that the disclosure is made by you.
Providing Harley-Davidson with your personal information is always your choice. When you request products and/or services from Harley-Davidson, utilize Harley-Davidson’s services, or register with any of Harley-Davidson’s websites, Harley-Davidson asks that you provide information that enables Harley-Davidson to respond to your request and/or provide you with Harley-Davidson’s products or services. In doing so, you understand that Harley-Davidson may collect and use your personal information and disclose your personal information to appropriate third parties, as detailed in this Privacy Notice.
Electronic Communications: Where applicable, we will seek your express consent to contact you, including by way of commercial electronic messages. You can unsubscribe at any time from receiving commercial electronic messages by following the instructions in such messages. Even if you have opted out of receiving promotional communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide communications you have consented to receive, regarding the products or services we provide to you, or if you contact us with an inquiry.