25 October 2018
(SYDNEY, AUSTRALIA) 25 October 2018: Harley-Davidson® ANZ is pleased to announce that Harley-Davidson dealership Adelaide Harley-Davidson Bike Works has been named as one of the three grand finalists for the 2018 Global Battle of the Kings Competition.
Joining Adelaide Harley-Davidson Bike Works at ECIMA in Milan, Italy, are the two other regional winners Harley-Davidson Bangkok, Thailand and Harley-Davidson Bologna, Italy. The 2018 World Custom King will be announced in November with the winner taking home the grand title of the 2018 Custom King.
Adelaide Harley-Davidson Bike Works Dealer Principal, Blair Freeth shared the inspiration behind their build, “With Harley-Davidson having covered various forms of motorsport through history, we chose the racing theme as a tribute to not only the very successful 1990s racing series in Australia called the Roaring Sporties but the iconic sound of the V twin engine on the local track.”
Blair continued, “We certainly are very lucky to have a talented team on deck who made our bike come alive, and the customer reaction to the bike has been amazing. The bike was customized to revive the local racing scene and give our clients a reason to get back to the track on a Sunday.”
Over 300 Harley-Davidson dealers entered worldwide, with more than 10,000 genuine parts and accessories; making the Battle of the Kings is the ultimate customisation competition.
Keith Waddell, Harley-Davidson ANZ Marketing Manager commented, “Customisation is at the core of who we are and the Battle of The Kings competition really showcases the custom expertise that exists in every dealership around the world.
We had some awesome custom builds across Australia and New Zealand it is amazing to have an ANZ dealership in the grand final for 2018! The build from Adelaide Harley-Davidson Bike Works really captures our racing heritage with some cool contemporary style and we are all rooting for Blair and the team as they go head to head for the Global Crown.”
For information on the Battle of the Kings contest visit www.h-d.com/customkings. For information on the Harley-Davidson Dark Custom range and the 2018 Softail range please visit https://h-dmediakit.com
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About Harley-Davidson Motor Company®
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.
For more information, visit www.h-d.com.au