115th Anniversary

Parade

Location
Downtown Milwaukee

Sunday 9/2
1pm

Parade

 

ROLLING SCULPTURES ROARING INTO THE HEART OF MILWAUKEE

 

Be a part of the celebration as thousands ride through the streets of downtown Milwaukee celebrating 115 years of freedom before landing at the lakefront for one final hurrah.

Be amazed at every turn as riders from around the world wave their hometown flags proudly right here in the birthplace of Harley-Davidson.  Riders and the community will line the route to see the beauty and the brawn of customized motorcycles and unique show bikes.  Harley-Davidson has invited tens of thousands of riders from around the world to ride in the parade including custom bike builders, stunt teams, charitable groups, HOG Chapters, as well as a few surprise guests. The parade is special, and we design it to be entertaining for spectators and a highly memorable experience for riders.

There are four ways for you to get involved:

  1. Sweepstakes -- Harley-Davidson riders can enter for a chance to win a spot in the parade at Harley-Davidson events in the U.S. by participating in the Adventure Challenge. They can visit the Harley-Davidson display at Daytona Bike Week (March 10-17), Laughlin River Run® (April 25-28), Laconia Motorcycle Week® (June 9-17) and Hot Harley Nights™ (July 12-15) for more information.
  2. More chances to win passes will be announced as we draw closer to the Anniversary. Interested riders should stay tuned to H-D.com throughout the year for more opportunities to win parade passes.
  3. During the Anniversary Celebration Week in Milwaukee – H-D representatives will be handing out numerous parade passes at events in and around the city. Riders will have the opportunity to score passes by just taking part in the celebration.
  4. If you want to guarantee a spot in the parade, there is a limited quantity of Chrome Experience Rally Packs for sale (while supplies last).  The rally pack contains commemorative merchandise, electronics, a $100 H-D Museum gift card and exclusive experiences all around the city, including one parade pass.

The parade kicks off at 45th Street and Wisconsin Avenue, continues east through downtown Milwaukee and lands at the Harley-Davidson 115th Anniversary and HOG 35th Moto-Carnival at Veterans Park.  We’ve welcomed them home, and we’ll send them off in style.

Rally Packs

Celebrate the 115th Anniversary with exclusive, limited quantity Rally Packs filled with merchandise and offering experiences you can only get in Milwaukee during Labor Day weekend.

PURCHASE RALLY PACKS

115TH ACTIVITIES

HARLEY-DAVIDSON 115TH AND HOG 35TH MOTO-CARNIVAL
WEDNESDAY 8/29 – SUNDAY 9/2

Commencing on the shores of Lake Michigan, this free party is serving up high wire motorcycle thrill shows, Wall of Death, music, drinks, and more.

LEARN MORE
HARLEY-DAVIDSON DEALERSHIPS
WEDNESDAY 8/29 – SUNDAY 9/2

Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.

LEARN MORE
HARLEY-DAVIDSON BEACH RACING
FRIDAY 8/31 - SATURDAY 9/1

For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan. Free and open to the public, with beach activities providing gritty fun for all ages.

LEARN MORE
FLAT OUT FRIDAY Powered by Harley-Davidson®
FRIDAY 8/31

See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action.

LEARN MORE
RUN WHAT YOU BRUNG Powered by Harley-Davidson®
FRIDAY 8/31

Harley riders from around the world are invited to race side-by-side at the iconic “biggest little track in the world.” Keep getting back in line and show ‘em what you got.

LEARN MORE
HARLEY-DAVIDSON MUSEUM®
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy acres of free outdoor activities all weekend long at the 115th Central Rally Point where H-D history and custom culture come to life.

LEARN MORE
JUNEAU AVENUE GLOBAL HEADQUARTERS
WEDNESDAY 8/29 – SATURDAY 9/1

Listed on the National Register of Historic Places, this is where it all started. Free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield, and inside the Lobby at the “Freedom” iron wall.

LEARN MORE
FACTORY TOURS
WEDNESDAY 8/29 – FRIDAY 8/31

Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.

LEARN MORE
H-D 115th Police and Civilian Skills Competition
THURSDAY 8/30 – SATURDAY 9/1

Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.

LEARN MORE
LOCAL RIDES
WEDNESDAY 8/29 – SUNDAY 9/2

Enjoy the best of Milwaukee on these self-guided short-distance rides routed form the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.

LEARN MORE
Street Parties
DATES TBD

Various locations will be announced in Spring. Experience local culture, food and music at these neighborhood street parties.

LEARN MORE