Harley-Davidson Motor Company
3700 W. Juneau Ave
Milwaukee, WI 53208
Wednesday 8/29–Saturday 9/1
Experience where it all started in 1903. The site of the first factory is listed on the National Register of Historic Places. There will be free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield and inside the Lobby at the “Freedom” iron wall. The indoor Jumpstart will also be running all week long giving everyone a chance to saddle up, twist the throttle and run through the gears of a new 2019 Harley-Davidson® motorcycle.
Exclusive Access and Benefits for Chrome Experience Rally Pack Buyers. Check out the Rally Pack section for more information.
Commencing on the shores of Lake Michigan, this free party is serving up high wire motorcycle thrill shows, Wall of Death, music, drinks, and more.LEARN MORE
Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.LEARN MORE
For the first time in over 100 years, watch bikes tear through the sand on the shoreline of Lake Michigan. Free and open to the public, with beach activities providing gritty fun for all ages.LEARN MORE
See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action.LEARN MORE
Harley riders from around the world are invited to race side-by-side at the iconic “biggest little track in the world.” Keep getting back in line and show ‘em what you got.LEARN MORE
Enjoy acres of free outdoor activities all weekend long at the 115th Central Rally Point where H-D history and custom culture come to life.LEARN MORE
Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.LEARN MORE
Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.LEARN MORE
Enjoy the best of Milwaukee on these self-guided short-distance rides routed form the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.LEARN MORE
Various locations will be announced in Spring. Experience local culture, food and music at these neighborhood street parties.LEARN MORE