HARLEY-DAVIDSON® ANNOUNCES MODEL YEAR 19 LINE-UP
WITH NEW PRICING STRATEGY
Philippines, November 15, 2018 – Harley-Davidson Motor Company announces its 2019 model year lineup to serve the growing demand among Philippines motorcycle enthusiasts. Effective 15 November 2018, Sportster™ motorcycle models are priced from PHP 650,000, while the recently-refreshed Softail™ models start at PHP 1,100,000.
“Customers’ demand for Harley-Davidson motorcycles in Philippines is still growing fast and steadily. Since the opening of the first authorized dealership in 2013, we have witnessed continuous customers’ interest in H-D™ products,” said Mr. Johan Kleinsteuber, Managing Director, Harley-Davidson Asia Emerging Markets, “The 2019 model year introduces the Custom Vehicle Operations™ (CVO™), Touring, Softail™ and Sportster™ family with new technology, updated features, styling tweaks, new finishes, and matching accessories, bringing a new level of performance to the H-D™ line-up throughout our product range.”
Johan added, “We believe that we can respond to the demand for H-D motorcycles in the Philippines; and in doing so, help fulfill the dreams of motorcycle enthusiasts to own a Harley-Davidson at a price that is now more accessible than ever.”
All three authorized dealership will be hosting their Model Year 2019 Open House on 24 and 25 November 2018, the new bikes will be available for purchase.