Harley-Davidson reaching more people in more countries

New International Dealerships


A key component of Harley-Davidson’s long-term strategy is to grow our international business to 50% of our annual volume by 2027. To get there, we know we need to dramatically expand our dealer network outside the U.S. and have a goal of adding 150-200 new international dealers between 2016-2020.

We are well on our way with 98 new dealers opening in countries like the Philippines, Belgium, Italy, Vietnam, Norway, New Zealand, Turkey, Malaysia and Croatia over the past two years.

Expanding our dealer network allows us to bring Harley-Davidson products to more people in more places as we build the next generation of riders globally.      

We have more than 1,400 independently owned Harley-Davidson® dealerships in nearly 100 countries. These are the people who deliver unrivaled experiences for our amazing customers every day. Our dealers are ambassadors of the brand and help create bonds that can last a lifetime. 

Next time you travel to a new place (in the U.S. or Internationally), be sure to stop in a local Harley-Davidson dealership for a visit with your extended Harley-Davidson family.