Jonathan Root

Senior Vice President, Harley-Davidson Financial Services

Jonathan Root

About Jonathan

Jonathan Root is the Senior Vice President of Harley-Davidson Financial Services. In this role, Root leads the retail finance, commercial finance and insurance business for HDFS, as well as the Harley-Davidson Dealer Services (HDDS) business and serves as a member of the Harley-Davidson leadership team.

Root has over 25 years of financial services and corporate finance experience. He joined Harley-Davidson in 2011 and has held various HDFS leadership roles, most recently as vice president of Insurance and Protection Products and also had executive oversight of the HDDS business.

Prior to joining HDFS, he served as director of business development for Ally Financial (formerly GMAC) Latin American Operations and prior to this in executive and managerial positions with GMAC Insurance for both U.S. and international regions.

Root earned his bachelor’s degree in corporate finance from Wayne State University and an MBA from University of Detroit Mercy.

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